Boomerang Partners nominated in six categories at SBC Affiliate Leaders Awards 2025

Boomerang Partners has been shortlisted in six categories at the SBC Affiliate Leaders Awards 2025, an event recognizing top performers in the global iGaming affiliate and operator sectors. Winners will be determined through public voting, which remains open until August 21.

The company is in contention for several categories, including Affiliate & Digital Marketing Campaign of the Year, Affiliate Marketing Manager of the Year for affiliate team lead Darina Sharban, Affiliate Programme of the Year – Large, Best Affiliate Program, Social Media Campaign of the Year, and Affiliate Leader of the Year.

Boomerang’s nominations follow a year of expansion. Between 2024 and 2025, the company recorded a fivefold profit increase in the online betting segment, doubled its online gambling revenue, and grew its partner network by 120%. Sports traffic rose by 194%, the number of online sports betting offers increased sixfold, and six new products were added to its portfolio, bringing the total to over 17. The number of product users rose by 1.5 times.

In 2025, Boomerang marked the first anniversary of its strategic partnership with AC Milan and staged the second season of its Golden Boomerang Awards tournament. More than 400 affiliate teams from around the world participated, with the finals held in May at Milan’s San Siro Stadium. The event featured awards in 11 categories, networking opportunities, and a charity auction.

Voting for the SBC Affiliate Leaders Awards 2025 can be cast via the event’s website, with results set to be announced on September 17 at Lisbon’s MEO Arena.

Boomerang Partners operates across more than 40 markets, offering affiliate and entertainment services under 17-plus brands, with personalized bonuses and round-the-clock multilingual support. It is the Official Regional Partner of AC Milan and continues to expand its presence in the global iGaming sector.