"SBC Summit Lisbon is an opportunity for Playson to strengthen relationships in regulated markets further"

Playson is gearing up for SBC Summit Lisbon 2025, set to take place from September 16 to 18, describing the event as a prime stage to strengthen partnerships in regulated markets and showcase the latest in its acclaimed content portfolio. The company sees industry gatherings like this as essential for building trust, shaping brand perception, and reinforcing its commitment to quality and responsibility.

A company spokesperson, in conversation with Yogonet, discussed Playson’s strategic presence at the SBC Summit in Lisbon, the message it aims to convey through its #MORE philosophy, and the innovations that will take center stage at the event. Among the highlights at its stand will be the new release 4 Pots Riches: Hold and Win and a suite of engagement and loyalty tools designed to help operators drive retention. 

The company also shares how it tailors its offerings to different regions, adapts to changing player preferences, and continues to stand out in an increasingly competitive content landscape.

What is the strategic importance of SBC Summit Lisbon for Plakson? How does Plavson view the role of industry events like SBC in shaping the brand and market positioning?

SBC Summit Lisbon is an opportunity for Playson to strengthen relationships in regulated markets further. Industry events shape perception, create trust and allow us to demonstrate how our high-quality portfolio and responsible approach continue to deliver value across multiple regions.

What's the main message or theme you want attendees to take away from your presence at the event? What new products or innovations will Playson be unveiling or highlighting at the show?

Our message is simple - Payson delivers #MORE. We want every visitor at stand A432 to leave with a strong impression of Playson's precision in every aspect of game development, ensuring the highest quality standards.

At SBC Lisbon, we will highlight the latest additions to our slot portfolio as well as engagement and loyalty driving tools. One of our latest releases will be particularly in the spotlight, 4 Pots Riches: Hold and Win, which blends familiar mechanics with fresh features like the Super Pot Bonus Game. It reflects our commitment to long-term value, player engagement and top-quality content for operators.

How is Playson tailoring its presence at SBC Lisbon to resonate with operators and partners from different regions? Which countries in particular are top priority for Plavson at the moment, and how does the company adapt its offerings to these markets?

We adapt our approach to resonate across regions. In Europe, we emphasise compliance and proven mechanics in our game portfolio. In Latin America, development and design for mobile as well as local infrastructure. Priority markets include Brazil, Colombia, Italy and Ontario, where we tailor titles' selection based on performance data to satisfy the needs of our partners.

What would you say differentiates Playson in the increasingly competitive content supply landscape? And how is Playson addressing the changing preferences of players through game design?

Playson stands out through consistency, quality and experimentation within trusted frameworks. By relying exclusively on in-house teams, we retain full creative and technical control, ensuring every release meets the highest standards and evolves our portfolio with precision. Our performance-proven game suite delivers long-term commercial value and recognition.

We pay close attention to the technical performance of our portfolio, including faster spins and mobile excellence, both of which are critical to ensuring seamless gameplay. This keeps our portfolio competitive, reliable and engaging across all regulated markets we are operating within.

Retention and engagement are hot topics in the industry. Are there any specific innovations in bonus features, promotional tools, or other aspects that Playson is introducing to keep players coming back in such a competitive market?

We are constantly working on developing new ways to engage players across the globe. Yet this requires precision and time. We are committed to delivering products to a global market and this has been backed by substantial results during test periods.

It is a constant evolution, a constant strive to deliver #MORE. So instead of one big announcement, you can find something new within each Playson product suite interaction.