Zenith: “We’re ready to offer LatAm unbeatable rates on all PG Soft Games”

In this interview, Vitaliy Smoliarenko, Zenith’s Business Development Manager, discusses how their position as a leading PG Soft distributor is a game-changer for iGaming operators in Latin America. The opportunity provides them with a powerful competitive edge through the cheapest commercial terms available and a full ecosystem approach to market growth.

Zenith is the world's largest PG Soft distributor. How does this volume translate into convenient rates for LatAm operators, and why is this a game-changer?

Our position as the world's largest distributor of PG Soft is a cornerstone of our value proposition and a direct result of our focused strategy. This immense volume is not merely a number; it translates into significant commercial power. It enables us to negotiate the most competitive rates in the industry for PG Soft's best content. We’re able to pass these exceptional commercial terms directly on to our partners, offering them rates that are genuinely unbeatable and difficult for any other aggregator to match.

This is a game-changer for the Latin American market, which is incredibly dynamic but also highly competitive and often price-sensitive. In this environment, a lower content cost is a direct path to higher margins and a faster return on investment for operators. It gives them the commercial freedom to allocate their resources more effectively, whether that's investing in marketing, improving their player rewards, or expanding their operations. Our partnership essentially levels the playing field, allowing both large and small operators to compete more effectively and build a sustainable business model powered by some of the most popular games in the region.

PG Soft titles are very popular in LatAm. How does Zenith’s rate for these games empower operators to boost acquisition and retention?

The popularity of PG Soft titles in Latin America is a phenomenon. Their games resonate with local audiences due to their engaging mechanics, vibrant graphics, and mobile-first design. By offering our partners an unrivalled rate for this content, we are giving them a powerful tool to drive both acquisition and retention.

On the acquisition front, having access to these popular titles at a better price allows operators to lead with strong, appealing content. They can run more aggressive and enticing marketing campaigns, knowing they have the commercial backing to support them. For retention, it’s all about keeping players engaged and active. The high-performing nature of PG Soft games naturally improves player stickiness and session times.

When players are consistently returning to their favourite games, which they can find on our partners’ platforms, it fosters loyalty. This content-led engagement becomes the foundation for better retention strategies. We don't just provide games; we empower operators to build a loyal community of players who are satisfied with the content, thereby boosting their competitiveness in a crowded and fast-moving market.

Your OneAPI and GamesAPI are central to this offering. Beyond content, how does your aggregation, paired with Zenith's localised LatAm infrastructure, ensure optimal performance for high-demand PG Soft titles?

The technology behind our offering is just as critical as the content itself. Our SiGMA award-winning OneAPI is the lynchpin, providing a seamless and highly efficient single integration. This simplifies operations for our partners and drastically reduces their time-to-market, allowing them to quickly add new PG Soft titles and other content without a lengthy development cycle.

However, the real magic happens with our localised infrastructure. We have made significant investments in a LatAm-optimised server network that is built to handle the high demand of popular games like those from PG Soft. This infrastructure ensures low latency, fast loading times, and a stable, reliable performance for players. The difference between a game loading instantly and a game with a slight delay is crucial for player satisfaction and retention. 

This robust back end is also complemented by local language and currency support, which ensures a better and more personalised user experience. Furthermore, our dedicated 24/7 technical support, which is tailored to regional needs, improves uptime and builds user trust, providing our partners with the peace of mind that their operations are always running smoothly.

Zenith was SiGMA Asia - Best Aggregator in 2023 and 2025. How do these awards reflect the technology and strategy behind distributing top global content like PG Soft in dynamic markets like Latin America?

The SiGMA awards for Best Asian Aggregator are a powerful validation of our technology and strategic vision. These accolades are a recognition of our robust, scalable, and agile technology stack—the very same technology that underpins our success in Latin America. The Asian market is known for its high-growth, high-demand nature, and our ability to thrive there highlights our capacity to adapt and deliver in diverse, dynamic markets.

These awards are proof of our strong partnerships, technical innovation, and a content-driven strategy that works across different regions. They demonstrate a successful market adaptation from Asia to Latin America without any loss of efficiency or quality.

The expertise we have gained in distributing top-tier global content in one rapidly evolving market has been directly applied to another, ensuring that we are perfectly positioned to deliver exceptional value in LatAm. Of course, they also validate our leadership in cross-regional aggregation, proving that our product and support systems are truly world-class.

What are Zenith's next key objectives to deepen its footprint and influence across the LatAm iGaming landscape? Can you tell us more about your plans for your in-house ALIZE games studio?

Our key objectives for the future are clear and focused on deepening our influence across the LatAm landscape. We have ambitious plans to expand our local partnerships and strengthen our market penetration in key countries such as Brazil, Argentina, Mexico, Peru, and Colombia. To support this growth, we will continue to increase our dedicated support teams and compliance to support the evolving regulatory environments in these markets.

A crucial part of this strategy involves our in-house ALIZE games studio. ALIZE is not just about creating new games; it’s about creating content that is specifically designed for the LatAm player. We have a dedicated team working on rolling out localised game titles that are tailored to the unique tastes and cultural preferences of audiences in the region. This gives our partners exclusive, high-quality content that resonates deeply with their player base. 

Looking ahead, we will also continue to deliver value by improving our platform tools and analytics, giving operators the data they need to make smart, strategic decisions. Our ultimate goal is to become the leading B2B provider in Latin America by consistently providing the most competitive rates, the best content, and the most comprehensive support in the market. We’re excited for the future!