iGB L!VE 2025 gears up for record attendance at new London venue

iGB L!VE is on track for record-breaking attendance as it prepares to open at its new venue, ExCeL London, from July 1 to 4.

A week ahead of the new edition, pre-registration figures have soared by 21.5% compared to the same period last year, when the event was last held in Amsterdam, according to organiser Clarion Gaming. This marks the fourth consecutive year of growth.

Spanning over 22,000 square meters, the 2025 edition of iGB L!VE will feature a dynamic and diverse programme. Highlights include a content series dubbed “the TED of iGaming,” comprising 30 sessions and a keynote address from Claire Williams OBE, the former deputy team principal of the Williams Formula 1 team.

The event will also host Pitch iGB, a platform for five high-potential startups to pitch for investment and strategic partnerships, as well as the Sustainable Gambling Zone, showcasing the latest developments in player protection.

Complementing the main exhibition is the launch of London iGaming Week, a city-wide celebration taking place from 1–4 July, filled with curated events, seminars, and entertainment across iconic venues.

Social highlights include the Cool Britannia-themed iGB Affiliate Awards hosted by broadcaster and musician Myleene Klass MBE, the EGR B2B Awards, Welcome Drinks in Canary Wharf, the Legends by Fire and ICE party, and the first-ever London LMG Futbol Experience—a live-streamed six-a-side tournament on Friday, 4 July.

Attendees can also take advantage of exclusive perks at The Hippodrome Casino, including a complimentary drink upon showing their iGB L!VE pass and a 25% discount at the award-winning Heliot Steak House and Chop Chop restaurants.

Beyond networking and social experiences, iGB L!VE offers numerous learning opportunities, including the iGB Start-Up Accelerator, the Affiliate and Operator Mixer, and the inaugural Technology in Gaming conference for senior tech professionals, sponsored by Pretty Technical.