iGaming MarTech Amsterdam to gather industry experts for two-day event in the Netherlands

In one month, the inaugural iGaming MarTech Amsterdam will welcome industry leaders shaping the future of marketing in iGaming. Taking place from July 24 – 25 at Novotel Amsterdam City in Amsterdam, Netherlands, this two-day event promises "sharp strategy, visionary thinking, and the kind of meaningful networking that sparks real transformation," according to a press release.

"This is where marketers cut through the noise. Expect hands-on insights into SEO, MarTech, and compliance from top professionals who’ve done the work – and a room full of senior decision-makers who move the needle in iGaming," the organizers noted.

Exclusive Insights from Daniel Lux, CEO & SEO Consultant, Linxact

Ahead of iGaming MarTech Amsterdam 2025, Daniel Lux, CEO & SEO Consultant, Linxact, one of the featured headline speakers, weighed in with a few perspectives.

When asked how SEO can help iGaming brands build trust and remain compliant in tightly regulated markets, Lux highlighted the importance of brand protection: "Brand searches should land on the licensed operator, not on imitators. Brand protection SEO fills page one with official pages, monitors hijacks, and clears copycats, keeping regulators and players confident."

Lux also shared which SEO tactics have proven most effective when entering new regulated or semi-regulated regions, including:

• On-page optimisation covering content depth, entity markup, legal notes, and wrapping JavaScript-heavy sites in an SEO-ready shell
• Authority building through PBN and parasite placements strengthened by tier two links, steered by insights from Linxact Lens
• Traffic manipulation

With Google’s algorithm evolving rapidly and becoming more sophisticated through AI integration, staying visible has become more challenging than ever. Lux also shared how he adapts: "Google AI Overview rewards clear entity signals. I create them with guest articles that name the brand early, rich structured data, and frequent expert updates. After each core update, I measure impact, adjust fast, and track rivals with Linxact Lens."

He also emphasised the unique value of being in the room with the industry’s top marketing minds: "iGaming MarTech Amsterdam brings together people driving acquisition, retention, and compliance tech. One trip delivers proven tactics and strong partners without months of trial and error."

Organizers listed the industry leaders set to take the stage, including:

• Akili Polee, CEO, The Revenue Avenue
• Alexis Wicén, CEO & Founder, Unibo
• Andreas Ioannou, CEO, Everneed AI
• Andrew Pearson, Managing Director, Intelligencia
• Arie Ben-Ari, CEO & Founder, LionSun Holdings
• Arjan Korstjens, Course Director, Casino Marketing Academy
• Claudia Wegner, Legal and Compliance Advisor, Rechtsanwältin Wegner
• Daniel Lux, CEO & SEO Consultant, Linxact
• Deborah Conte-Santoro, Head of Customer Experience Marketing, Swiss Casinos Holding AG
• Dr. Andreas Huber, Attorney at Law, HUBER LAWFIRM
• Elliott Rayner, Director Marketing & Growth, OWOW Agency
• Emma-Elizabeth Byrne, Director of Publishing, Gentoo Media
• Filip Janczak, Co-Founder & Head of Performance Marketing, Creatos Media
• Francesco Postiglione, CEO, Casumo
• Frank Op de Woerd, CEO, CasinoNieuws.nl
• Hank Hoffmeier, Director of Operations, kickbox
• Henk Wolff, Marketing & Strategic Director, iGaming Consultancy
• Ivana Flynn, SEO Consultant, iGaming Inspiration
• Izabela Janczak, Co-Founder & Head of Search Marketing, Creatos Media
• Julia Logan, SEO Consultant, IrishWonder's SEO Consulting
• Lars Westhoff, Founder & Attorney at Law, Westhoff Van Namen B.V.
• Luke Kenna, Senior Market Growth Strategist, ICS-Digital
• Mark McGuinness, Chief Marketing Officer, DevilFish Poker
• Martin Arendts, Founder / General Member, ARENDTS ANWÄLTE / IMGL
• Martin Calvert, Marketing Director, ICS-digital LLP
• Matthias S. Kaiser, Managing Director, Tipico Services Malta Ltd
• Mohammad Farzan Ibne Kabir, Brand Ambassador, Snap Inc.
• Nemanja Lazarevic, Founder & CEO, Teamwork
• Nicolas Morel, Director, Uncliched
• Silvy Argenziano, SEO Manager, LeoVegas Group
• Viktoria Soltesz, Founder & CEO, PSP Angels

And many more.

The key topics on the agenda include:

• Navigating the Future of Marketing Technology: Innovations and Strategies for the Evolving iGaming Landscape
• Emerging iGaming Markets to Watch: Opportunities and Challenges Ahead
• Cross-Platform Marketing Strategies: Ensuring a Seamless Player Experience
• SEO Winners and Losers in the Age of AI: Navigating the New Search Landscape
• Speaking Your Players' Language: How Localisation and Multilingual SEO Can Elevate Your iGaming Brand

Interested parties may register online now and prepare to rethink iGaming marketing with fresh perspectives and insider tactics that could redefine success.