SOFTSWISS highlights transparency and regulated-market focus at ICE Barcelona 2026

iGaming software provider SOFTSWISS wrapped up ICE Barcelona 2026 emphasizing transparency, reliability, and long-term partnerships.

Under the theme “Power Your Ambition,” the company unveiled a 270 m² stand with a transparent design, reflecting its focus on open communication and predictable results.

Over three days, visitors explored core solutions like the SOFTSWISS Game Aggregator, which now hosts more than 40,000 active games with 99.999% uptime, and the SOFTSWISS Sportsbook, a platform-agnostic solution capable of launching in as little as 14 days.

A recurring topic throughout the event was SOFTSWISS’ focus on regulated jurisdictions, transparent operational processes, and performance-driven technology. The company said these themes resonated strongly with operators looking for compliant infrastructure, predictable pricing, and minimal technical complexity.

Beyond the exhibition floor, SOFTSWISS participated in several networking initiatives. Olga Resiga, Chief Business Development Officer at SOFTSWISS, took part in a fireside chat with Ronnie Whelan, CEO of KingMakers, where the pair discussed leadership, scaling businesses in African markets, and approaches to sustainable growth.

In partnership with event organiser Clarion Gaming, SOFTSWISS also hosted a whisky-tasting session for senior executives, providing an informal environment for industry discussions.

Olga Resiga, Chief Business Development Officer at SOFTSWISS, said: “ICE Barcelona reminded us that the industry is ultimately built by people and meaningful conversations. During these three days, we connected with professionals across the market, discussing not only business priorities but also long-term vision and expectations.

"The message was clear: transparency, reliable technology, and partners who consistently deliver matter more than ever. This is the approach we believe in and continue to stand for.”

SOFTSWISS also held a VIP networking dinner at La Dama restaurant, featuring fine dining, signature drinks, live music, and networking zones, reinforcing its focus on building strong industry relationships.