Soft2Bet’s Betinia wins Innovation in Casino category at EGR Marketing & Innovation Awards 2025

Soft2Bet’s flagship brand Betinia has won the "Innovation in Casino" award at the EGR Marketing & Innovation Awards 2025 for its successful use of gamification to boost user engagement.

The award recognises Betinia’s successful integration of MEGA (Motivational Engineering Gaming Application), SoftBet’s proprietary gamification engine. MEGA is now central to Betinia’s strategy, driving player engagement through personalised experiences, progression systems, and content-rich features.

In 2024, Betinia became the top-ranked app in local app stores, driven by its focus on localisation, customisation, and retention. MEGA’s achievement-based approach replaced traditional bonuses with features like narrative progression, collectable rewards, and virtual stadium-building, resulting in a 176% increase in player retention.

With over 75% of users on native apps, Betinia has shown strong mobile performance while maintaining compliance in regulated markets such as Sweden and Denmark. MEGA’s platform-agnostic design allows for easy deployment across jurisdictions, helping Betinia stand out as a leader in compliant gamification.

"We know how to create performing brands, and this win acts as a proof of concept for our B2B activities, as the whole industry acknowledges the full spectrum of our innovations in casino,” said Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet. “All our brands demonstrate Soft2Bet's commitment to excellence in customer experience, innovative design, and robust regulatory compliance.”

Soft2Bet received 12 nominations overall, with Betinia shortlisted in five categories.