Pragmatic Play extends its partnership with operator Juega en Línea

Pragmatic Play, a content provider to the iGaming industry, has expanded its partnership with Juega en Línea after signing a deal to deliver its Smart Studio solution to the operator, further strengthening its presence in Latin America.

The latest collaboration extends an existing agreement between the two companies, which saw Pragmatic Play integrate its award-winning portfolio of Slots, Live Casino, and Virtual Sports content into the operator's platform in 2021.

Now, the leading provider will also supply dedicated and localized Live Casino tables via its Smart Studio solution, which will be made available to​​​ Juega en Línea's ​players​ across the region​. 

Pragmatic Play's Smart Studio solution allows for varying levels of customization and branding, using a range of cutting-edge technologies to give operators more control over the look and feel of the game environment. 

Offering player-favorite titles like VIP Blackjack and Lucky 6 Roulette, Pragmatic Play continues to "elevate" its Live Casino offering across Latam, where its Smart Studio solution delivers "bespoke and immersive" content to some of the region's leading operators. 

Victor Arias, VP of LATAM at ARRISE Powering Pragmatic Play, said: "Expanding the relationship with Juega en Línea to deliver bespoke titles for its customers is another fantastic achievement for Pragmatic Play in Latin America. This customized Live Casino experience reflects the provider's commitment to providing tailored, high-quality content that resonates with local audiences and enhances player engagement globally."

​​Mechita Moreno, Marketing Director at Juega en Línea​​​, said: "Our continued collaboration with Pragmatic Play has brought immense value to our players, and the addition of its Smart Studio solution will bolster our Live Casino offering even further. This customization ensures we can deliver a premium and immersive experience that aligns perfectly with the preferences of our audience".

Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.