Previously with Trivago, Home24

Tipico Group elevates Axel Hefer to CEO, Joachim Baca becomes Chairman of Supervisory Board

Axel Hefer
Reading time 1:42 min

German sports betting operator Tipico Group has elevated Axel Hefer to Chief Executive Officer (CEO). Hefer, previously Chief Operating Officer (COO) at Tipico, succeeds Joachim Baca, who will become Chairman of the Supervisory Board.
Under Joachim Baca’s leadership, Tipico has become the "market leader for sports betting" in Germany, the company said in a statement. During this period, Tipico not only experienced strong growth but also developed a recognized brand, implemented modern compliance structures, and was one of the first providers to receive the German sports betting license.

As the new CEO, Axel Hefer will aim to further enhance Tipico’s product and technology and further drive innovation to further strengthen its position, the statement added.

“Over the past eight years, Joachim has done a remarkable job in advancing the development of Tipico and establishing it as an international sports betting and technology company. We are grateful for his outstanding contributions and are pleased that he will continue to play a key role as Chairman of the Supervisory Board,” Daniel Pindur, Managing Partner of CVC and former Chairman of the Supervisory Board of Tipico Group, said.

"At the same time, we are delighted to have Axel as an experienced strategist and manager on board with Tipico. In his role as COO, Axel has proven he has the capabilities and vision to continue Tipico’s successful trajectory. We look forward to working together."

”In recent years, Tipico has evolved from a startup to the definitive market and technology leader in sports betting in Germany. I am eager to continue this success story with the Tipico team and the owners. Together we are committed to providing sports fans with the best and most secure betting experience, extending our market leadership, and achieving additional sustainable growth,” Hefer said.

Hefer was appointed COO of Tipico Group in November 2023 where he focused on optimizing structures and processes across the group. Before joining Tipico, Hefer was a management board member at Trivago and Home24, and he gained private equity experience as Managing Director of One Equity Partners and Investment Director at Permira Beteiligungs GmbH. He began his career as a management consultant at McKinsey.

“Leading Tipico on its strong growth path, building structures and expanding the product portfolio has been a great privilege. We have thus set the stage for a prosperous future,” Baca said.

"I am proud of our collective accomplishments and look forward to remaining a part of the team and continuing to contribute to the ongoing success as Chairman of the Supervisory Board. I would like to express my gratitude to all my colleagues and the owners of Tipico for their trust and the exceptional collaboration."

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