888casino named official jersey sponsor, presenting partner for Toronto Rush's 2024 season

The Toronto Rush of the Ultimate Frisbee Association (UFA) has named 888casino, a subsidiary of 888 Holdings, as the team’s official jersey sponsor and Presenting Partner for the 2024 season.

Founded in 1997, 888casino is an online casino offering over 2,500 games including exclusive content developed in-house by its Section8 studio. Leveraging its proprietary technology, 888casino offers players an improved understanding of their gambling behaviors as well as a range of tools such as deposit limits.

As Presenting Partner, 888casino will be seen across key moments of Toronto Rush’s season. This will see the 888casino logo featured on the Rush's home and away jerseys alongside stadium signage and digital promotions.

The Rush will debut their new uniforms at their home opener against national rival Montreal Royal on Saturday, May 11 at 7:00 p.m. at Lamport Stadium. In addition, at every Rush home game, fans aged 19 and over will be able to spin the 888casino Prize Wheel inside the Beer Garden offering fans the opportunity to win a range of prizes.

“For years, we’ve watched Ultimate Frisbee go from strength to strength. Today – very much like 888casino – it offers a unique and highly entertaining experience for fans, which is why we felt it was the perfect partner to enhance our long-standing presence in Ontario,” said Roi Nadler, Head of Ontario at 888. “We’re excited to introduce 888casino to a new audience and become part of the rich tradition of ultimate frisbee here in Ontario.”

“Innovation is a core principle for the Rush and the UFA overall,” said team owner and general manager Jim Lloyd. “This is a groundbreaking partnership for Ultimate Frisbee, especially in Ontario. Online gaming represents an exciting entertainment opportunity for responsible adults in Ontario, and we’re excited to share this with our fans.”