Expanding reach to a third province

Play’n GO partners with Betsson to launch its content portfolio in Cordoba, Argentina

Reading time 1:31 min

iGaming content provider Play'n GO has announced a partnership with gaming giant Betsson, expanding its portfolio to the province of Córdoba, Argentina. This marks the third Argentinian jurisdiction where Play'n GO's content is live.

Argentina is currently in the process of regulation for online gaming purposes on a province-by-province basis. Through this partnership with Betsson, Play'n GO enters yet another regulated market, keeping up the momentum from 2023 that saw the company expand its global reach.

The announcement sees Betsson's players in Córdoba gain access to Play'n GO's entire catalog of games, including company classics such as Book of Dead, Reactoonz, and Moon Princess.

"This announcement is a signal of intent from Play'n GO, who reiterate their commitment to be present in every regulated market in the world," the company said in a press statement.

Michele Stefanelli, Sales Leader of LATAM and Southern Europe at Play'n GO, said: "Our first foray into a new region is always exciting for us, and we're looking forward to a successful partnership with Betsson in Córdoba.

"Players around the world, and especially in the LATAM region, have already shown their fondness for our content, and we're quietly confident that this new region will be no different. We are on record with our commitment to a safe, regulated industry, and we're very pleased to see that approach rolled out globally by lawmakers and operators alike."

Maximiliano Bellio, Managing Director of Betsson Argentina, added: "We're pleased to welcome Play'n GO to the Betsson family here in the Córdoba region, and we look forward to many years of success together.

"Like Play'n GO, Betsson is committed to a sustainable industry model, so this partnership makes perfect sense for both parties. We're sure our players will be as excited as we are once they start playing these games that have proven so popular around the world, so let's get started."

Play'n GO's games are already available in the autonomous city of Buenos Aires and Buenos Aires Province within Argentina's federal system.

In other recent news, Play'n GO this month unveiled its latest online slot, The Sword and the Grail Excalibur. The title is inspired by the Arthurian Legend and invites players to join the Round Table to begin their "legendary quest," said Play'n GO of the game's backstory.

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