Vitor Francisco, Director

FBM: "We value all the business opportunities and exposure ICE has provided to our brands over the years"

Reading time 2:53 min

One week before the start of ICE London 2024, the main players in the sector are finalizing the details to attend the major trade fair in what is set to be the last edition to be held in the British capital, before the event relocates to Barcelona in 2025.

In view of this important event, Yogonet spoke with Vitor Francisco, Director of FBM, who explained how they are preparing for ICE and what which are the main products they chose to present at stand N3-555 during the three days of the exhibition, which will take place from February 6 to 8 at the ExCeL London exhibition center.

In the conversation, he highlighted the importance of participating in this key and global event, which will allow them to showcase their extensive portfolio and impress visitors, as well as continue generating numerous business opportunities.

The next edition of ICE London inaugurates the 2024 expo season. What are your expectations about the event? How will the company take advantage of networking opportunities in such a big event?

We have high expectations for this ICE London edition. We recognize the global reach of this event and want to capitalize on it by creating a positive impact on all visitors with a strong portfolio of casino products covering the land-based and online segments.

We are ready to impress with the games and cabinets we are bringing to ICE London and we are hopeful it can ignite several business opportunities for the FBM Group throughout the three days of the exhibition.

FBM already advanced that it will exhibit a wide collection of slots, video bingo and cabinets. How do you think the visitors will receive this product portfolio? Which product/s do you expect will become the focus of attention?

We anticipate a positive reaction from ICE London visitors. We are debuting the Auria cabinet on European soil and showcasing a revamped version of the slots product Reel Strike for the first time. Therefore, we expect to generate curiosity around these two products.

Besides this duo, the attendees will have the opportunity to try a variety of slots with captivating features and game mechanics offered by the Jí Hǎo Link™, Eternal Kingdom Link, Easy$Link™ or FBM Spin & Win collections. The five FBM Progressive Series video bingos complete FBM’s display with a rewarding bonus structured in two levels full of thrills and big wins.

Does the company plan to announce any launch within the framework of ICE?

In the land-based universe, we will showcase Reel Strike with the inclusion of the Luck Has Arrived feature for the first time, while in the online segment, we will debut the Sapphire Fever video bingo. Besides these two novelties, we are confident that the slots and video bingos selected for the event will leave a remarkable impression on all attendees visiting the FBM booth (N3-555).

The FBM Group products selected for the ICE London exhibition mix an engaging game mechanic with attractive graphics, immersive sounds and rewarding features, and we are eager to see their impact on the visitors' faces.

ICE 2024 will be the last expo to be held in London, since next year the event will move to Barcelona. What do you think about this change?

The FBM Group has been exhibiting its casino products on ICE for several years, and we value all the business opportunities and exposure provided by this event to our brands over the years. We trust the ICE team to keep making this event better and better.

As for the iGaming division, what innovations does FBMDS plan to bring to London?

FBMDS highlights for this edition of ICE London are the debut of Sapphire Fever and the launch of a revamped lineup of the classic video bingos Plus 3™, Bingo Blast™, Multi Mega™, Viva Mexico™, and Champion Bingo II.

Sapphire Fever is a new bingo theme crafted by FBMDS that effortlessly adapts to various screen sizes and resolutions, bringing a significant step up in gaming accessibility. The five revamped video bingos offer a captivating gaming experience that merges the good old engaging power with rewarding gaming sessions.

But that is not all. FBMDS is ready to delight ICE London visitors with its diverse portfolio of more than 70 disruptive online casino games covering the video bingo, slots, crash, lotto and table games categories.

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