New Prize Engine solution

IGT PlayDigital continues North American and European expansion, launches casino engagement tool

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iGaming and sports betting solutions provider IGT PlayDigital continued expanding its content portfolio and footprint in the North American and European markets in October. Additionally, the company debuted a new tool for casino engagement.

Expanded iGaming portfolio in Europe and a new engagement tool

IGT PlayDigital took its IGT land-based slot titles online with customers throughout Switzerland, including games such as Cleopatra and Regal Riches. Content expansion in this jurisdiction "has only just begun," says the provider, with another wave of customers coming online with IGT content over the next few months.

In other news, the company's new Prize Engine, part of the Engagement Platform suite of promotional features, is now live in North America. This player engagement solution enables operators to tailor campaigns with any game, any RTP across all IGT and aggregated games on the IGT RGS platform.

The launch of IGT PlayDigital's Prize Engine will bring personalized and exciting experiences to players across regulated North American markets, according to the company, helping operators maximize player lifetime value.

IGT PlaySports expands US footprint

IGT PlaySports recently achieved an important milestone in Nevada by securing regulatory approval to power retail and online sports betting promotions in the state.

While sports betting promotions have been offered in jurisdictions outside of Nevada for some time, this approval paves the way for Boyd Gaming and other IGT PlaySports customers in the Silver State to access a full range of configurable promotions including first deposit promotions, promo codes, refer-a-friend offers and more.

Also in the US market, IGT PlaySports recently went live with its on-premises mobile betting solutions with one of its partners in Washington State. Not only does this mobile offering increase potential revenue at the customer's property, but it also extends the thrill of sports betting throughout the casino floor, as per the supplier.

The company's statewide mobile solution is now also operational in Virginia through SuperBook Sports. SuperBook Sports has been a long-term customer of IGT PlaySports, with its platform and technology already live in seven additional U.S. jurisdictions.

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