Planet Sport Bet, the sportsbook arm of the UK sports media group Planet Sport, has announced the appointment of TV presenter Emma Jones as its new brand ambassador.
Jones joins Planet Sport Bet with the new football season underway and will provide regular content throughout the campaign by sharing her thoughts and opinions on the latest news and events alongside fellow brand ambassador Robbie Savage.
According to the company, she has become a "well-respected" presenter in recent years having appeared on both the BBC and Viaplay Sports, while she also hosts The Leeds United Match Day Show live from Elland Road this season.
Jones will also help to promote Planet Sport Bet across external media, including the wider Planet Sport group whose network of brands includes football titles Football365, Planet Football and TEAMtalk.
Planet Sport launched Planet Sport Bet in 2021 as part of the founding of a Betting and Gaming division that also houses multi-sports media title PlanetSport.com and recent acquisition Tipstrr, a content subscription platform.
Mike Grenham, MD, Betting at Planet Sport, said: "We are delighted to have Emma Jones on board at Planet Sport Bet and alongside Robbie Savage, we now have a really dynamic duo of brand ambassadors for the football season.
"Her infectious personality is exactly what we are looking for and she will be a brilliant addition to our on-going content throughout the campaign."
Planet Sport Bet brand ambassador Emma Jones said: "I can't wait to get started with Planet Sport Bet. As a business, they really impress me and I can't wait to start creating great content with them.
"The first few weeks of the new season have already delivered some memorable stories, and I'm really looking forward to sharing my thoughts on the key talking points as the campaign goes on. I'll also be doing my best to keep Robbie in check!"