In preparation for the upcoming football season, a new retail DraftKings Sportsbook has recently commenced operations in Nashua, New Hampshire. The new venue is located within the rebranded Gate City Casino, formerly known as the Boston Billiard Club & Casino.
With new owners and a changing focus, Gate City Casino debuted DraftKings' fourth sportsbook in the state in late August. Other sportsbooks are in Dover, Manchester and Seabrook.
The DraftKings Sportsbook boasts 12 self-service sports betting kiosks and an over-the-counter window for patrons to place their wagers. Additionally, the space is equipped with multiple television screens for viewing sporting events, while food and beverage service is available just steps away at Gate City Casino's restaurant and sports bar.
"With the start of the NFL season just a few weeks away, we look forward to welcoming fans into the DraftKings Sportsbook at Gate City Casino during the most energetic time of year for sports betting." Michael Kibort, senior director for retail sportsbooks at DraftKings, said in a statement.
The opening ceremony saw participation from local state senators. Senators Kevin Avard (R-District 12) and Cindy Rosenwald (D-District 13) engaged in a friendly wager, placing opposing $2 under/over bets on the New England Patriots' final preseason game.
In addition to retail, DraftKings is live with mobile sports betting in over 20 states. The brand is also live with iGaming in 5 states, approximately 11% of the U.S. population; and has sports betting and iGaming products in Ontario, Canada.
The company recently said it plans to launch its sportsbook product in Kentucky on September 28, as well as in North Carolina, Vermont, and Puerto Rico, which have authorized mobile sports betting, pending licensure and regulatory approvals.
DraftKings posted an 88% revenue hike to $875 million in the second quarter of the year, which the US sports betting giant says has been driven by the efficient acquisition of new customers, product innovation leading to a higher hold percentage, and decreased promotional intensity in more mature states.