LiGA Summit chairperson says localisation and compliance will define success in LatAm gaming

The inaugural LatAm iGaming Affiliate (LiGA) Summit 2026 will bring together gaming operators, affiliates, regulators, and technology providers in Lima, Peru, next month, as Latin America’s regulated gaming sector continues to expand.

The event, scheduled for June 15-16 at El Pardo Lima - A DoubleTree by Hilton Hotel, comes amid growing industry attention on Peru following the introduction of the country’s new gaming licensing framework.

The summit is expected to focus on affiliate compliance, responsible marketing, anti-money laundering (AML) and know-your-customer (KYC) requirements, player protection, payments innovation, and localisation strategies across Latin America.

Margarita Cruz, Chairperson of the LiGA Summit 2026, said Peru has quickly emerged as one of the region’s key regulated gaming markets since launching its framework in February 2024.

“Peru is a young but fast-maturing regulated market,” Cruz said. “International operators and affiliates need to understand that Peru is not simply an ‘entry market’. It is becoming a market where compliance, localisation, payments, player trust, and strong local partnerships will define who succeeds.”

She said operators attempting to replicate European or other Latin American business models without adapting to local conditions could struggle to achieve long-term growth.

“Those who adapt to the local reality, rather than copy-paste models from Europe or other LatAm jurisdictions, will be better positioned for sustainable growth,” Cruz added.

Cruz said the increasing regulation of gaming markets across Latin America was forcing operators to integrate compliance more closely into their commercial operations.

“The more LatAm markets become regulated, the more operators need to invest in proper infrastructure: responsible gaming tools, marketing controls, AML processes, data governance, and player protection,” she said. “Compliance and commercial teams can no longer work separately.”

She also highlighted artificial intelligence, automation, and data analysis as technologies likely to shape competitiveness among operators and affiliates, particularly in areas such as fraud detection, player segmentation, and customer relationship management.

According to Cruz, payment infrastructure, localisation, and local partnerships remain among the largest operational challenges for companies expanding across the region.

“LatAm is not one market,” she said. “Each country has different player behaviour, payment habits, regulatory expectations, and commercial realities. Sustainable growth depends on execution: having the right local partners, reliable payment flows, strong CRM, responsible marketing, and an operating model that can adapt market by market.”

The summit aims to provide a forum for stakeholders to discuss the operational and regulatory realities shaping the next phase of growth in Latin America’s gaming industry.

“Peru is transitioning into a more mature, regulated market, and the LiGA Summit creates the perfect platform to bring together operators, affiliates, regulators, and technology and payment providers," Cruz added.

Register here: https://www.eventus-international.com/liga