Aruze Gaming Europe announced Tuesday, during the first day of the ICE London expo, the debut of several of its iGaming titles in the European market, beginning in Malta. In addition, the company is now targeting a late February launch in the UK with multiple operators.
The Malta debut took place through a partnership with 1X2 Network and Gromada, featuring five Aruze titles that are now available to play. The company currently has over 30 titles available in New Jersey, which will be rolled out to the European market pending approvals.
Aruze will continue to target iGaming growth alongside brick-and-mortar growth in 2023 to include more jurisdictions in Europe, Canada, Latin America and the US. In these markets, the brand will build on existing operator relationships, as well as new ones, to bring its titles to players "in the comfort of their own home, or on the go."
Kurt Hansen, vice president of iGaming, said: “We firmly believe that the future of casino gaming is not a ‘winner-takes-all' between iGaming and brick-and-mortar. Successful casino gaming is actually a blend of the two; and, at Aruze, we're making this blend our top priority for 2023.”
“Our new office in Europe shows our localized focus for that region, which will include expanding our iGaming presence and bringing instant winnings and on-the-go fun to our European players,” he added.
Aruze's approach to traditional and non-traditional entertainment alike is not just limited to its casino games. Several of Aruze's iGaming titles are adapted from its suite of floor products, as well as some iGaming originals, explains the company.
All games that are already approved, as well as new games that are under development, will be on display and demoed at ICE 2023, as well as Aruze’s brick-and-mortar products at booth S9-330.
Aruze announced the opening of its new Europe office last month, providing dedicated sales and service support to Aruze's European, Middle Eastern and North African market bases. The office is also set to help the company drive its iGaming expansion plans in the region.
The office operates out of the Netherlands and will serve as Aruze’s European headquarters moving forward. The expansion of Aruze’s offices to Europe furthers the company’s mission to be a global provider of gaming solutions, the business said at the time.