For its platform and sportsbook

GiG expands its presence in Spain through a new deal with Starcasino Group

2022-12-02
Reading time 1:11 min

iGaming technology provider Gaming Innovation Group announced Thursday the signing of an agreement with Starcasino Group for its platform and sportsbook. The move further strengthens GiG's presence in the Spanish iGaming market.

This new alliance, the 14th now in operation for GiG technology in Spain, will allow Starcasino to enter the large and highly competitive Spanish market, noted the company. Having secured both sports and casino licenses in the jurisdiction, Starcasino will take advantage of GiG's "unique experience and presence in the country."

The online market generates more than EUR 800 million of GGR on a yearly basis, with casino and sports representing 90% of that figure, notes GiG. Starcasino is one of the largest regulated online and land-based casino groups in Belgium, and carries with it "a strong reputation for driving personalized experiences for casino players."

The agreement, which has been signed for an initial period of three years, will look to harness the capabilities of both GiG's sportsbook and player account manager (PAM), which are focused on delivering localized and personal casino journeys, and strong sports margins in competitive and regulated markets.

Hervé Schlosser, Managing Director of Sportnco Gaming at GiG, said: "I am really pleased to have signed this partnership with Starcasino, to power their entry into the appealing Spanish market. I am convinced that our combined sportsbook, platform technology and regulatory experience is well suited to help established operators like Starcasino power into new regulated markets."
 
Alejandro Casanova, Country Manager for Starcasino Spain, commented: "We feel very pleased to have reached an agreement with the GIG Group. After many years of work and success in Belgium we have initiated our expansion to other markets, in Spain we have selected GIG Group's technologies to successfully face the challenges of this market."

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