2022 EL Innovation Award goes to Norsk Tipping

Whether it is an innovation of a new product, an improved customer journey or a process, the bi-annual EL Innovation Awards showcase the top lottery innovations in the EL membership.

This year’s Award goes to Norsk Tipping A/S for its campaign ‘’Spillepuls: Realtime data-driven player interactions’’ - the lottery’s latest innovation in the field of responsible gaming. Integrated into the customer journey and acting on the rich data available to each player to prevent at-risk gambling, this unique campaign creates a high level of trust and awareness but at the same time remains relevant and personal to the customer. 

‘’On the occasion of the 2022 EL Innovation seminar, we are delighted to award the top prize to Norsk Tipping. Putting responsibility at its core, this lottery’s campaign ticked all the boxes to be the worthy winner.’’ says Jarmo Kumpulainen, Executive Chair of the EL Innovation & Technology Working Group. ‘’Customer friendly systems, effective campaigns, attractive products, high levels of trust and a good reputation are among the secrets of Norsk Tipping’s success.’’.

The digital and personal dialogue gives the customer insight into their own game, invites reflection and makes it easy for them to make choices that moderate the game when the customer needs it. According to one player - ‘’It is a great experience that you follow up with your customers! Even though it is a simple bot, it feels meaningful and good to be seen’’.