More states to follow

MaximBet goes live in its second US state through Indiana launch

Daniel Graetzer, Founder and CEO at MaximBet.
Reading time 2:34 min

Sports gaming and online casino brand MaximBet announced Friday the launch of its sportsbook in Indiana. The Hoosier State marks the second live U.S. jurisdiction for the emerging product, which leverages the Maxim Magazine brand.

The launch is the first for MaximBet featuring its new, expansive sports betting service and user experience technology, which was developed in partnership with Kambi Group and White Hat Gaming.

"The rollout in Indiana sets the path for rapid expansion in several additional markets including Iowa, New Jersey, Pennsylvania, and Ohio, among others, as well the Canadian province of Ontario," the company said in a press release.

Daniel Graetzer, Founder and CEO, MaximBet, said: "We're unwavering in our commitment to bring sports fans the greatest sports betting experience in the world, and that starts with premium content and a world-class betting environment."

"We will move quickly to bring our unique value proposition to players throughout the country. To begin now just as the NFL season is revving up and with NHL, NBA, and college basketball action right around the corner, we couldn't be more excited about our future," he added.

Through this partnership, MaximBet will leverage Kambi's betting solutions as well as its expertise in compliance, risk management, and sports integrity. The enhanced sportsbook will feature an array of offerings like micro betting, thousands of markets, Bet Builder, plus Kambi's parlay product, Teaser+.

Kristian Nylén, Kambi CEO and Co-Founder, commented: "We are thrilled to go live with MaximBet as they seek to become a leading sports betting brand and deliver an engaging experience to their players. Their customer-first mentality makes their debut launch in Indiana an exciting opportunity for both parties as well as bettors in the midwestern state."

Kristian Nylén

MaximBet is available through a sports betting and casino website, and tailor-made native iOS and Android apps. The brand leverages Maxim's integrated network of print, digital and social platforms and events "to engage the loyal Maxim community alongside its community of sports bettors."

The sports betting brand also has a partnership in place with White Hat Gaming. "With White Hat Gaming, MaximBet unlocks an unmatched, full-service online gaming platform and PAM solution, including proprietary technology such as an in-house cashier and a first-to-market traveling wallet," the company further stated.

"White Hat Gaming and MaximBet have had a shared vision of delivering a best-in-class gaming experience for its users since the very beginning of our relationship," said Phil Gelvan, CEO of White Hat Gaming. "Our ability to help manage the PAM technology will enable MaximBet to continue focusing on their aggressive growth plans over the next year."

To support the launch, MaximBet is offering a first-time deposit match of up to $250, as well as preparing "Super Freaky Odds Boosts" daily for players. Opportunities to earn tickets to Maxim parties, brand merchandise and other exclusive events will be announced soon. 

Carousel Group, the parent company for MaximBet, entered into a multi-state, 10-year partnership with Caesars Entertainment that enables the brand to secure market access to states across the country. MaximBet also operates MaximBet Play, its first free-to-play game available nationwide and in Canada. The brand is currently live in Colorado.

Renowned female rapper Nicki Minaj was announced this summer as the company's newest investor, board member, and global ambassador. The multi-year agreement includes Minaj appearing in MaximBet ads, website, sportsbook, and casino promotions.

Moreover, MaximBet also partnered this year with professional baseball player Charlie Blackmon, thus becoming the first sportsbook to partner with an active MLB athlete.

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