In-house betting experts will guide guests

Betting Hero and Bankroll unite to create a "first-of-its-kind" sports betting concierge program in upcoming Philadelphia venue

Bankroll Founder Paul Martino (left) and Bankroll CEO Padma Rao (center) during April's groundbreaking ceremony for Philadelphia's luxury sports bar opening this fall.
Reading time 1:54 min

Bankroll, a new luxury sports bar experience that is landing in Philadelphia this fall, and Betting Hero, FansUnite Entertainment's live activation and customer experience company focused on the sports betting industry, announced a strategic partnership on Thursday that will create "a valuable sports betting concierge program for Bankroll's guests".

Bankroll has partnered with Betting Hero to develop and build Bankroll's sports betting education. The partnership includes conducting market analysis and creating a concierge program featuring in-house sports betting experts who will guide Bankroll guests through the sports betting experience.

A recent study from Betting Hero's consulting and research arm – Betting Hero Research – and found that 47% of sports bettors said they want to place more bets but currently have a hard time navigating and finding the bets they want.

These findings support consumer interest in Bankroll's guest experience and concierge program, which provides hands-on education around online betting, including setting up an account on a betting app, learning about the different types of bets they can place, and how to pay for their online gambling and withdraw their winnings.

Additionally, 71% of sports bettors find it important or very important to be able to watch what they bet on – and Bankroll will offer dozens of screens for fans to watch their favorite games.

This latest venture with Bankroll is another illustration of why Betting Hero is expanding so rapidly and why their unique offerings have made them the top live activation company in the country," said Scott Burton, CEO of FansUnite. "Philadelphia has some of the most passionate sports fans anywhere. Betting Hero will help those fans become more engaged, more educated sports bettors at what is destined to be an unrivaled sports landmark in the city."

In an official press release, Padma Rao, CEO of Bankroll, said: "We are thrilled to collaborate with Betting Hero and its team of seasoned sports betting experts to create the next generation of gaming catered to sports fans. Our unique concierge service will provide customers customized content, coaching and community unlike any other venue or platform."

Betting Hero will also help build out Bankroll's sports betting-focused concierge team, focusing on VIP customer engagement, customer acquisition, and building relationships with gambling and sports betting companies.

Jai Maw, President of Betting Hero, added: "Betting has become an integral part of the sports fan experience. Creating a high-end betting experience at a venue like Bankroll gives guests more ways to engage with their favorite games and provides betting companies a truly differentiated way to engage customers. We're excited to deploy Betting Hero's sports betting expertise in partnership with Bankroll to create this unique venue experience catered toward bettors."

Bankroll unveiled the start of construction of its luxury sports bar at 1910 Chestnut Street, which hosted The Boyd Theater, with an official groundbreaking event for supporters and community members in late April. 

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