On July 6 and 7, at RAI Amsterdam

iGB Live! adds two new masterclasses on advanced SEO and USA affiliate licensing

Eric Frank of Odds On Compliance (right); SEO expert Justin Deaville.
2022-07-01
Reading time 2:29 min

Four days prior to the kickstart of the event, the organizers of the iGB Live! event, to be held July 5-8 at RAI Amsterdam, have confirmed the addition of two new free-to-attend Masterclasses. The sessions will be limited to just 30 attendees, and will delve into a single subject "at a level never-before offered at a conference."

Justin Deaville, who has worked with many renowned UK brands -including Aviva, PaddyPower, Ladbrokes, SkyBet, the Financial Services Forum and the Foreign Office-, will lead Advanced SEO. It has been described as an interactive workshop and discussion analyzing changes and opportunities from Google's May core update, and focusing on taking advantage of Google Features to outrank the competition.

His masterclass is for advanced SEOs, and requires delegates to already have a solid understanding of the SEO basics. Besides exploring ways to advance in the SERPs, the Masterclass will also look to maximize efficiency as an SEO.

The second Masterclass will be led by Eric Frank of Odds On Compliance. As the former Group Compliance Officer for The Stars Group, Eric managed global compliance teams and served as the principal legal advisor for regulatory, licensing and compliance matters in the United States, Latin America and Asia.

His Masterclass, "Demystifying the USA affiliate license," is a 3-hour, step-by-step workshop demonstrating to small and medium sized affiliates how to cost-effectively make and win an affiliate application in the United States. It will walk delegates through the process of obtaining the requisite licensure in the United States to operate as an affiliate, and will show through state-by-state examination, cost-benefit analysis, and walking through a demonstration application, that businesses from Europe and beyond can become active in the booming US gaming and betting market.

Curated by Michael Caselli, Chairman of organizer Clarion Gaming and a 25-year industry veteran, the iGB Masterclass format "answers a need for in-depth analysis and problem-solving." They are described as in-depth lectures made to small groups of attendees who are interested in learning everything they can about a key topic or how to solve a specific problem.

"Masterclasses are very specialized and niche, and it is precisely that which makes them so valuable for our attendees that are already experts in their fields," Caselli noted. "There is nowhere else in our industry where experts can gather, learn, examine and discuss their topics at such a level. I believe that it is our duty to continue to deliver content that provides insight and value to our most loyal and expert guests."



Michael Caselli, Clarion Gaming Chairman

Clarion has chosen Advanced SEO and USA Affiliate Licensure for two very different reasons,  Caselli said. Advanced SEO was "an obvious necessity" as iGB Live! attracts some of the leading SEOs in the world. "We needed something that went way beyond the basics to service these incredible experts," he continued.

Meanwhile, USA Affiliate Licensure was chosen because it is a subject "that even expert affiliates find cryptic and laden with misunderstanding." According to Caselli, "affiliates wouldn't believe that they could become an Authorised affiliate in New York for less than a $1,000 investment," and in the Masterclass they will be shown that they can. "Attendees will see that becoming a legal affiliate in the United States is within their budget and in their interest," he said.

"Being able to work with experts such as Justin Deaville and Eric Frank for months to create the highest level content we have ever organized has been an education in itself. Anyone attending either Masterclass will leave impressed, once again with what they can learn at an iGB conference," the Clarion Gaming Chairman concluded.

The Advanced SEO Seminar is being held on 6th July (13.30 – 17.30). Demystifying the USA affiliate license is being held on 7th July (13.30 – 17.30).

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