Sports gaming company FanDuel Group announced Tuesday the launch of a new television commercial, featuring golfers Abraham Ancer, Will Zalatoris, Harold Varner III, and current FanDuel PGA TOUR partner Jordan Spieth. The spot will launch during this week's U.S. Open and air through February 2023.
"The spot highlights FanDuel's continued growth with the PGA TOUR relationship, leaning into FanDuel's commitment to talent," the company said. In addition to appearing in the new commercial, Spieth, Ancer, Zalatoris, and Varner III will partner with FanDuel on social media support, which will include odds boosts and content surrounding FanDuel Free-to-Play initiatives. As part of the partnership, FanDuel will also have access to the players' names and likenesses.
"Golf continues to be one of the fastest-growing sports on our platform and, as we greatly value our partnership with the PGA TOUR, we are excited to grow our PGA TOUR program," said Mike Raffensperger, CMO of FanDuel Group. "Jordan has already been a fantastic partner and we look forward to expanding our golf ambassador roster with the addition of Abe Ancer, Will Zalatoris, and Harold Varner III."
To celebrate the U.S. Open this week, new sportsbook customers can bet $5 and receive $200 in free bets. The offer ends June 21 and is available in all legal sports betting states where FanDuel Sportsbook operates.
In December 2021, FanDuel and The PGA TOUR announced a three-year extension through 2024 to their content and marketing relationship, designating FanDuel as an Official Betting Operator of the PGA TOUR.
In August 2021, FanDuel announced an exclusive, multi-year partnership with Jordan Spieth making FanDuel the exclusive sports betting and daily fantasy provider of the golfer. Lastly, in January 2021, FanDuel announced it will begin providing real-time highlights of PGA TOUR golf events to FanDuel Sportsbook app users.