June 7-9, London

Betting on Sports Europe 2022 to gather 200+ executives at Twickenham Stadium

Reading time 1:57 min

SBC announced Friday that its Betting on Sports Europe 2022 (BOSE) event is going to be held at Twickenham Stadium, London, where executives from major international sportsbook operators will meet. The event will take place on June 7-9, when preparations for the Qatar World Cup will be central to the discussions.

While the venue may be new to delegates, the event itself is long established as the leading forum for operators to share insights and ideas about the issues shaping the future of sports betting. The conference is changing venue from long-term host Stamford Bridge in Fulham, home of Premier League club Chelsea.

Twickenham Stadium is one of Europe’s largest sports stadiums, with a capacity of 82,000 and a history of staging major events, including two Rugby World Cup finals and NFL games. Twickenham has also been known for holding "high-quality conference facilities and excellent travel links."

More than 200 senior executives and specialists will take part in the conference, tackling an agenda that examines both rapidly-approaching opportunities and long-term changes to the sector. They include Mathias Dahms (CEO, Merkur Sports & Gaming), Charles Lee (CEO, Kwiff), Jason Trost (CEO, Smarkets), Paris Smith (CEO, Pinnacle), Alexander Martin (CEO, SKS365), and Ian Turnbull (EVP Betting & Gaming, DAZN Group). 

One of the key topics on the agenda is November’s FIFA World Cup and how trading rooms, marketers and cybersecurity experts are preparing for what is set to be a period of huge demand from players. The Road to Qatar conference track will feature contributions from experts from a host of major operators, including Paddy Power, Entain, BetVictor, Smarkets, and Virgin Bet.

Football is not the sole focus of Betting on Sports Europe, though, as there is content on the future of horse racing, golf, and basketball betting. The event will also encompass the key developments in markets such as the UK, Sweden, and Germany, and the latest in the fields of integrity, sponsorship, and player protection.

Away from traditional sports, there is a full-day track devoted to the increasingly popular esports betting sector, which will feature insights on how operators can approach this maturing market and reach the different demographic it attracts.

Rasmus Sojmark, Founder and CEO of event organizer SBC, commented: “2022 is a huge year for the sports betting industry, with a packed program of sporting events and the possibility of regulatory change in some key markets. We have all the big issues covered on the agenda, so whether you are interested in how to make Qatar 2022 a success for your business, the latest technology, what changes to regulation mean for your company, or how to streamline an esports betting offering, you can expect to benefit from expert insights at Betting on Sports Europe.” 

In addition to the conference, Betting on Sports Europe 2022 will host an exhibition that will see 30 innovative suppliers taking the opportunity to showcase their latest products and services to the audience of major sportsbook operators. 

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