Africa-inspired stand design

BetConstruct deems ICE London a ‘huge success’ with robot dealer, AI assistant on site

BetConstruct's full team at ICE London 2022.
2022-04-21
United Kingdom
Reading time 1:28 min

BetConstruct reported very positive feedback on its attendance at ICE London 2022. The company announced that it “successfully presented its sophisticated portfolio of complete igaming solutions", adding that its showcaseproved to be one of the most eye-catching during the show”.

Infused with the ongoing What’s Yours is Yours campaign of the African market, BetConstruct dedicated its stand design to the spirit of the region.

Being the concentration on networking, business talk, and entertainment, the company's stand along with the bar was inspired by the culture of the continent and reflected the philosophy of total freedom of choice.

In recent years, the company has grown its live casino into a separate brand called CreedRoomz. This was the first time the brand showcased its products at ICE London and raised the bar with its newest robot dealer Roba. Being the first to bring robotization to the industry, CreedRoomz provided the visitors a "unique opportunity to witness innovation in a flash".

Another proud exhibit at BetConstruct’s stand was the AI assistant Hoory. Apart from its primary purpose, Hoory was tasked to take drink orders from the visitors of the BetConstruct stand and show on-site how effective the technology is in delivering the users what they want in a hustle-free and timely manner. BetConstruct products and integrations are available on the Spring Platform and ready to be activated with a single click via SpringBME.

ICE 2022 proved to be a huge success for BetConstruct with remarkable offers, a lot of networking, special deals, and unique discoveries. The concepts of trust, harmony, and freedom in the choice of products and operations will be the core idea reflected in the future exhibitions,” the company stated.

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