Global provider of advanced esports wagering products and technology, Esports Technologies, announced Tuesday the signing of a software license and service agreement between subsidiary Esports Marketing Technologies and Incentive Games.
Incentive is a developer of free-to-play games for casino, sports betting, and fantasy sports operators. Through this agreement, Incentive will build customized free-to-play games for Esports Technologies brands.
The first free-to-play game will be created using "Counter Strike: Global Offensive" wagering markets, with plans to expand to "Dota 2", "League of Legends", and "Valorant". These games will be designed with engaging game mechanics to acquire and retain customers, while increasing their lifetime value.
In an official press release, John Gordon, CEO of Incentive Games, spoke about this alliance and said: "This is a flagship moment for us and also for Esports Technologies. We have chosen what we feel is the best esports focused company for us to enter the vertical. We are taking what we have learned with traditional sports and casino free-to-play games and adapted new products specifically for esports. Our algorithms and data models will help us evolve these games through data-driven design, which will allow Esports Technologies to continue its vision to be the leader in esports wagering."
Michael Barden, Director of Loyalty and Retention at Esports Technologies, added: "In Incentive Games, we have a recognized developer with a track record of building free-to-play games across all wagering verticals to actively engage and retain players. We have immediate access to Incentive's library of game mechanics we can apply to the esports vertical, and we will be jointly developing custom free-to-play games that are authentic to our rapidly evolving gamer audience."
Esports Technologies operates online sportsbook and casino brands Karamba, Hopa, Griffon Casino, BetTarget, Dansk777, GenerationVIP and Gogawi, which have over 1.25 million deposited customers in more than 15 countries.