After years of alliance

Sportradar acquires iGaming industry AI solutions developer Vaix

Reading time 1:30 min

Global sports technology company, Sportadar announced Monday the acquisition of Vaix Limited,  a developer of artificial intelligence solutions specifically designed for the iGaming industry. 

Vaix’s AI technology allows betting and gaming operators to gain a personalized view of their customers, which enables them to provide a more targeted, player-friendly experience. For example, betting and gaming operators can offer users the best possible bet without searching and give them the right offer based on players’ future value and churn probability.

For over two years, Sportradar has partnered with Vaix and incorporated its technology into its Managed Trading Services (MTS) offering. Sportradar’s MTS solution is a trading, risk, live odds and liability management offering that helps betting operators boost margins and profits, while increasing efficiency and managing risk.

Vaix’s advanced AI learning capabilities will provide betting operators already engaged with Sportradar’s platform the opportunity to gain access to more personalized insights and suggestions relating to user preferences.

Founded in 2016 by John O’Malia and Andreas Hartmann, Vaix has fed over 60 billion transactions into its AI (60 million per day) to offer a personalized experience to more than 50 million users for tier 1, 2 and 3 operators and platforms on all continents.

In an official press release, Paolo Personeni, Managing Director of Managed Betting Services at Sportradar, spoke about the acquisition and said: "VAIX products with their Artificial Intelligence and algorithms are now being natively integrated as part of the Sportradar Sportsbook platform, enhancing our data analytics, promotions system and player personalization. All Managed Betting Services customers will enjoy a faster and simplified integration. The acquisition of Vaix is the culmination of a very important and productive partnership we have had with the company over two years."

Andreas Hartmann, Co-founder and CEO at Vaix, added: "Fully joining forces with Sportradar is recognition of the power of Vaix’s technology, and a dream come true for our vision to bring AI to the entire iGaming industry. Vaix’s capabilities can provide all of Sportradar’s operators with the power to truly personalize their Offering, Marketing and CRM, as they seek to attract and engage players."

The acquisition does not have a material impact on the company’s annual outlook for 2022, provided on March 30, 2022. Terms of the acquisition have not been disclosed. 

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