Bally Sports is launching a new sports betting show in collaboration with BetMGM called “Live on the Line, Powered by BetMGM,” the Sinclair Broadcast Group division announced on Thursday. The 60-minute weekday show will air across Bally Sports’ 19 regional sports network brands (RSN), the Bally Sports App and Stadium.
The show is the networks’ first sports betting program and will air on weekdays at 12:00 PM ET. “Live on the Line, Powered by BetMGM” will deliver up-to-date information “for the hardcore betting audience” while also offering “unique and entertaining fun content” for casual fans, according to a press statement.
“Live on the Line, Powered by BetMGM” debuted this week, and highlights national sports betting storylines with a regional appeal, by providing expert picks while looking ahead to the day’s matchups, Bally Sports describes the product.
Watch now on your local Bally Sports RSN! https://t.co/QkBKkQh3tp— Bally Sports (@BallySports) January 27, 2022
"This marks a significant step for the company as we combine resources across our sports portfolio to launch our first RSN-wide sports betting program," said Steve Rosenberg, President of Bally Sports. "Our collaboration with BetMGM further builds upon our programming strategy to offer fans new, informative and entertaining content that aims to drive increased interest around our live game broadcasts."
Stadium, Sinclair’s 24/7 multi-platform sports network, is producing the hour-long show in coordination with Bally Sports out of its Chicago-based studio. Custom BetMGM graphics, set integrations and interactive elements serve “as visual cornerstones” of the weekday program, explains Bally Sports.
"We’ve found a great partner in Bally Sports and are confident that Live on the Line is going to be one of the industry’s leading sports betting-centric shows,” Matt Prevost, BetMGM’s Chief Revenue Officer said of the partnership.
Hosted by Brad Evans, Dani Klupenger and Camron Smith, the program features BetMGM celebrity and athlete brand ambassadors, odds experts, RSN guest analysts, and more, says a press release.
Evans is a fantasy sports and betting personality who first rose to prominence at Yahoo! Sports before joining Bally Sports as a full-time contributor. He also hosts a live daily fantasy and gambling radio show called Fade the Noise on SiriusXM Fantasy Sports Radio.
Former college basketball player Klupenger is described by Bally Sports as “a dynamic talent” both in-studio and in a live event setting. She previously hosted the daily betting and fantasy show More Ways to Win, and is currently a studio and tournament host for Tennis Channel.
Smith is a three-time Emmy-nominated sports reporter and personality with over a decade of sports broadcasting and reporting experience. He currently hosts Stadium’s Inside the Association with Shams Charania, and had stints at the Big Ten Network, Comcast Sports and MSG before joining Stadium.
The Bally Sports Regional Networks launched in March last year, with the naming rights to the brand sold to casino operator Bally's Corporation. The networks were formerly known as Fox Sports Networks and operated by News Corporation for most of their existence.
Meanwhile, BetMGM provided an update on its outlook for 2022 earlier this month. The brand now expects to deliver net revenue from operations of over $1.3 billion from a prior $1 billion forecast, following US expansion and a successful New York launch.