Online gaming operator PointsBet announced that the company has officially unveiled its mobile app and digital sports betting product in New York as of Tuesday, January 25. New York marks the ninth operational state for PointsBet's premium sports betting product, following launches in New Jersey, Iowa, Indiana, Illinois, Colorado, Michigan, West Virginia, and Virginia.
"Launching in New York is a significant milestone for PointsBet, being one of nine approved online sports betting operators in the state," commented Johnny Aitken, PointsBet USA CEO. "New York's passionate sports fans and bettors will now have access to the fastest online sports betting product in the market, with a live, in-game betting experience that PointsBet controls through our proprietary technology and a world-class team that is unrivaled."
Start spreading the news...PointsBet is officially LIVE in New York!! 🗽— PointsBet Communications (@PB_Comms) January 25, 2022
We are now the 6th operator to accept bets & one of only 9 operators to receive a license in the state of NY. Congratulations to all involved on our global team!
Read more: https://t.co/M0UdrXoEIz pic.twitter.com/ujQMHf29rm
The New York State Gaming Commission (NYSGC) recommended in November 2021 that PointsBet New York LLC be awarded a Platform Provider license to operate mobile sports wagering in the state. New York legalized sports betting at its commercial casinos in 2013 and has featured retail sports betting since July 2019, following the fall of the Professional and Amateur Sports Protection Act (PASPA). New York mobile sports betting received legislative approval in April 2021 and went live on January 8, 2022.
BetMGM had become the fifth operator on Jan. 17, joining Caesars Sportsbook, DraftKings, FanDuel and Rush Street Interactive's BetRivers. PointsBet was one of the remaining four conditionally licensed operators that were working to meet the necessary regulatory requirements, along with Resorts World, BallyBet, and WynnBet.
"This marks a momentous day for PointsBet in officially launching within the state of New York, poised to be one of the largest markets in the United States. The PointsBet team is excited to prove our reputation and consistent ability to deliver a world-class experience to New York sports bettors," commented PointsBet Group CEO and Managing Director Sam Swanell.
As the official, exclusive sports betting partner of NBC Sports, PointsBet utilizes the media giant's premium television and digital assets to promote the brand. As part of the agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its portfolio of events, including multiplatform gameday integrations across SportsNet New York (SNY) in addition to carrying supplemental coverage of the National Football League's (NFL) New York Jets. PointsBet's full Spanish-language functionality will reach Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations.