Amid sports betting legalization efforts

Golden Nugget Online Gaming gains Missouri market access with Affinity Interactive

2022-01-21
United States
Reading time 1:20 min

Affinity Interactive (AI) and Golden Nugget Online Gaming, Inc. (GNOG), announced on Thursday that they have entered into a definitive multi-year agreement for market access in the State of Missouri.

The definitive agreement grants GNOG the right to offer mobile sports betting and online casino wagering in partnership with Affinity Interactive, legislation, and regulatory approvals permitting. The agreement would see GNOG pay AI a percentage of its net gaming revenue in the state, subject to certain minimum royalty payments over the term of the agreement.

"We are thrilled to announce this agreement with Affinity Interactive ahead of highly anticipated online gaming legislation in Missouri. We look forward to a successful partnership with AI as we continue to expand access to our leading online gaming products across North America,” said Thomas Winter, President of GNOG.

"We are excited that this new partnership will add to Affinity Interactive’s incredible offerings at Mark Twain Casino and St. Jo Frontier Casino in the state of Missouri. Golden Nugget Online Gaming has demonstrated its leadership in online gaming, and we're confident that once online gaming is legalized for Missouri players, GNOG will deliver a spectacular product for our customers," commented Mary Beth Higgins, CEO of Affinity Interactive.

“This is a very exciting time for our industry with the continued growth of sports wagering in new markets,” said James Zenni, Chairman of Affinity Interactive. “As we grow AI’s combined casino and online offerings, we are delighted to partner with Golden Nugget Online Gaming to provide high-quality online gaming and sports betting offerings for customers in Missouri, pending the state’s anticipated approvals.”

The news comes just days after six Missouri professional sports teams and existing casino operators in the state came together to support sports betting legislation that would allow mobile betting tied to existing gaming venues within the state. Also, last week, the debate on the opening of the sports betting market in Missouri was reignited with more than one bill seeking to legalize the vertical currently under discussion.

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