New brand ambassador

RSI's BetRivers and PlaySugarHouse sign deal with Chicago TV veteran Brittney Payton

Brittney Payton, Chicago television personality.
2021-12-16
United States
Reading time 1:06 min

Rush Street Interactive announced the signing of Brittney Payton, Chicago television personality and daughter of Chicago Bears Legend Walter Payton to an exclusive brand and content deal with BetRivers.com and PlaySugarHouse.com

A Chicago native, Payton moved to Arizona in 2020.  She joins the RSI family as a Brand Ambassador for BetRivers in two key markets: Arizona and Illinois.  Payton will be representing RSI in a variety of ways, including the creation of sports betting content and a multitude of sports and culture content for RSI.   

As an Ambassador, Payton will be appearing in BetRivers TV and radio commercials, podcasts, and social media interviews. She will also be creating content for her own social media platforms.

Payton won a Chicago Emmy for her work as co-host of  WGN-TV's Chicago's Best.  She is also well known nationally for presenting the Walter Payton Man of the Year Award at the Super Bowl each year.

In an official press release, Mattias Stetz, COO of RSI said: "We are excited to add Brittney to our RSI family. Her enthusiasm for sports and pop culture, combined with her extensive experience working as a television personality will be a tremendous asset to our sports betting community."

Payton also expressed: "I'm thrilled to be joining the BetRivers team. It will be fun to bring a pop culture spin to sports entertainment and gaming.  It's especially exciting to be interacting with RSI's sports betting fans in my native state of Illinois and in Arizona which I now call home. "

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