NBA star Tracy McGrady is Playmaker's new strategic consultant and investor

Playmaker announced Wednesday a new partnership with 7x NBA All-Star, 7x All-NBA and 2x NBA scoring champion Tracy McGrady. Under the terms of this alliance, the legendary player will offer his expertise as a strategic consultant and investor.

“This further advances the company’s position as the fastest-growing sports media and management brand with over 15 million followers on social media, 50+ athletes under management, and more than 20 shows on Snap Discover”, Playmaker stated in an official press release. 

Tracy has signed up for multiple exclusive shows centering around sports and sports betting where he will host and provide creative direction. He will also be involved in creative initiatives such as co-productions, co-created memorabilia, events and more.

McGrady said: “Recently, I've been passionate about going deeper into media and content. I've been a fan of Playmaker for a long time, as we've worked together successfully on multiple initiatives over the years and I've seen them continue to build their amazing platform firsthand. I feel we are a natural fit as a partner. With their team, audience and content machine and my creative ideas & premium content, we feel we're going to be able to make a big splash in the media space”.

Brandon Harris, CEO at Playmaker commented: "I'll never forget being at basketball camp rocking my T-Mac sneakers. Tracy was such an inspiring, larger than life character for me and it's a true honor for us both personally and professionally to have him on board. Many years later, Tracy's only built on his brand, honing his media skill set and building an empire as an entrepreneur. Together, we're extremely confident we can power enormous growth for Playmaker, Tracy and all of our partner brands."

Playmaker athlete clients include a collection of past-and-present NBA players like Nate Robinson, Carlos Boozer and Mario Chalmers, NFL superstars Xavien Howard and Deebo Samuel, and other top athletes in various sports.