Global gaming operator PointsBet announced Thursday it has debuted two new ad spots featuring NFL all-time great and future Hall of Famer Drew Brees as part of its “Live Your Bet Life” campaign. The spots will air nationally and in markets where PointsBet is available to users.
The new spots, “Marlin” and “Rocket” are coming out after the release of “Mountain” in October. These new ads offer a look at Drew and his crew living their “bet life” on imaginary adventures while celebrating real in-game wins on the PointsBet app.
PointsBet worked in partnership with Troika Media Group, a brand consultancy and marketing innovations company, on a 360-degree campaign including broadcast, digital, social, out-of-home and in-stadium.
“The ‘Live Your Bet Life’ campaign highlights PointsBet’s technology infrastructure and in-game betting capabilities and strategic approach to the competitive sports betting space”, the company stated in a press release.
PointsBet USA CMO Kyle Christensen said: “Credit to the team behind these ads for focusing on our consumer needs and reflecting them within. They personify the heightened experience our users feel within the app and our in-play product, compared to the countless promotions and clutter we are currently seeing in the space”.
"In-play betting is poised to dominate sports betting in the U.S., and the company with the fastest and most dynamic experience will lead the space. The PointsBet app is the gold standard, and we are just scratching the surface of what's to come with our live market betting options. PointsBet is the place for everyone to Live Your Bet Life” he concluded.