SCCG Management announced Tuesday it has partnered with Better Change, a Gibraltar-based organization that uses training, multi-channel content creation and professional services to gaming operators who wish to implement or strengthen their tools to help reduce the harm for risk-players.
Better Change focuses on intervention strategies for problem gamblers, leverages operator’s internal infrastructure and create external messaging for players and regulators, while bringing a clinical science and research approach to tackling this issue.
“Better Change’s difference is clear in their ability to intrinsically and organically intertwine this much needed activity into the operating infrastructures of gambling operators and the regulatory structures of policymakers to, for the first time, achieve true, sustainable and authentic protection from gambling harm”, SCCG Management stated in an official release.
Stephen Crystal, CEO and founder of SCCG Management, spoke about this new alliance and said: "The regulated gaming industry has always been at the forefront of the implementation of tools and programs to improve education and awareness, reduce risk, and provide support where problem gaming exists. Operators understand that this mission is essential to the long term health of the industry we have spent decades building. We believe that companies like Better Change are a natural part of the evolution and improvement of our approaches to problem gambling and mitigating social risk."
Victoria Reed, Founder of Better Change, added: "Player protection is fast becoming the heart of the gaming industry and everyone at Better Change has seen first-hand the devastation that is caused by gambling addiction. Despite that, we certainly aren't anti-gambling. By partnering with operators and suppliers to help them raise standards through improved compliance, innovative social responsibility strategies and the provision of robust safer gambling tools designed to maximize player protection, we can sustain our industry and deliver clear, sustainable and progressive results for our partners and their players. We're proud to be partnering with SCCG management to combine their unrivalled experience in North America with our innovative and commercially minded solutions to player protection and general regulatory affairs in the US. Together, we can prevent gambling harm."