Pariplay expands footprint in Spain through VERSUS partnership

Pariplay, aggregator and content provider behind the Fusion aggregation platform and the Ignite Studio development program, announced last week its further expansion in the Spanish iGaming market through a partnership with online gaming operator VERSUS.

The agreement will see Pariplay supply its gaming content to VERSUS Casino, furthering its presence in the regulated Spanish market following its debut there in Q4 2020.

Launched in 2011, VERSUS is the sports betting and online game brand of Orenes Group, based in Melilla, Spain. With its disruptive image and a customer-centric positioning, VERSUS has solidified itself as a unique and dominant option among players for casino and sports wagering in the regulated Spanish market. Moreover, VERSUS became the official sponsor of Atlético de Madrid, one of the most important football clubs in Spain, at the beginning of its 2020 – 2021 season.

By growing its presence in Spain, Pariplay continues to move forward with its core objective of expanding its footprint throughout regulated markets in the global online gaming space. The Spanish market is also currently undergoing a period of growth, making it a very strategic expansion move for Pariplay. With over €426 million in revenue being generated during H1 2020 and the volume of casino players in the market on the rise, according to the Spanish regulator DGOJ figures, Spain poises itself as a solid stepping stone for Pariplay’s globalization.

This latest agreement will see cutting-edge content from Pariplay’s own propriety game library and the Fusion aggregation platform serve as an excellent complement to VERSUS’ current offering of casino and sports content. Spanish players of VERSUS will benefit from a whole new assortment of state-of-the-art casino games, including hit titles like Dragons Of The North Deluxe, Wolf Riches, King of The Trident Deluxe, Treasure Temple, and Rumble Rhino, which have all been very well received by players in Spain and other regulated markets.

"We are thrilled to be entering into this agreement with content supplier Pariplay, who have continued to demonstrate impressive tenacity when it comes increasing their global scope," said Juan José López, Sports Betting and Online Gambling Director at VERSUS. "By partnering with them, we are able to enhance our player experience substantially by introducing a suite of high-quality casino games, which we have seen already prove to be hits in our market."

"It is very exciting to be partnering with a brand that has as much visibility in Spain as VERSUS does, thanks to its impressive sponsorship deals," said Andrew Maclean, Sales Director at Pariplay. "We are looking forward to seeing the presence of our game studio expand in the promising Spanish market and we’re confident that our offering will resonate well with players here and beyond, as we continue to expand our footprint throughout the coming year."