The company will supply its sportsbook software and trader tooling

Sporting Solutions partners with SCCG to accelerate US sports betting market entry

"Sporting Solutions value proposition is unique in the way it helps operators deliver a bespoke, highly differentiated sports betting experience to their customers," said Stephen Crystal, Managing Partner at SCCG Management.
2020-07-02
Reading time 1:31 min
US-based consultants SCCG Management will provide business development and strategic support to Sporting Solutions in North America.

Sportsbook and lottery supplier Sporting Solutions has partnered with US-based consultants SCCG Management to accelerate their entry into the North American sports betting market.

SCCG will provide business development and strategic support to Sporting Solutions in the region. Alongside fully automated solutions for pricing and risk management, which leverage and incorporate machine management techniques from global financial markets to generate bespoke odds, Sporting Solutions will supply its sportsbook software and trader tooling. 

The supplier has an extensive suite of proprietary models powered by access to a wide range of official data and overlaid with superior pricing and trading expertise. Its latest offerings are complemented by a range of features for US players designed to enhance customer experience and improve business performance.

With a head office in Las Vegas, SCCG Management has extensive experience providing business and product development services in the U.S. betting and gaming market, partnering with some of the industry’s leading operators and suppliers, including Betfred.

Edward Peace, Managing Director of Sporting Solutions, said: “We are pleased to be bringing SCCG Management on board to assist with our North American operations and have high hopes for the opportunities the partnership will present. He added: “Our combined expertise will serve as a major advantage as we move to fast-track our growth strategy in the region and build on our strong international brand presence to gain market share in sports betting states.”

Stephen Crystal, Managing Partner at SCCG Management, commented: “Sporting Solutions” value proposition is unique in the way it helps operators deliver a bespoke, highly differentiated sports betting experience to their customers. Their pricing, risk management and software solutions are proven to help partners improve hold percentages, grow handle and win market share in competitive markets around the world, and we believe they will prove highly disruptive in the U.S. market. We will work closely together to cement the company’s unique market position, leveraging their established skills and products as well as our experience in driving growth in the ever-changing sports betting landscape.”

Sporting Solutions was acquired in June 2019 by FDJ Gaming Solutions a FDJ Group company to support its B2B strategy, which is focused on driving growth from international markets.

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