"We are providing continuous support to our customers"

"Our company strives to make data analysis simple, feasible and attainable. That’s our motto. We believe the industry of the future needs Artificial Intelligence and Machine Learning, but more importantly, we need healthy people and general welfaire," said Kiran Brhmandam, CEO of Gaming Analytics.

Brhmandam has recognized that the last couple of months have been challenging, both for the gambling business and for each of the people who are part of that industry: "We had to adopt many measures to mitigate the impact of this difficult situation everyone is going through, and particularly our clients. We believe these times give us the opportunity to be creative and responsible, wherever we stand in this situation."

"We are a young company and fortunately, most of our employees are able to work from home. A few weeks ago, we implemented a working scheme that has enabled us to provide continuous support to our customers," Brhmandam explained. 

I believe this global health crisis has forced the industry to be creative and AI is a very good tool to analyze these actions and possible outcomes. "We are working side by side with our clients. In emergency situations, one must get more creative than ever and find ways to reach players and remain present even when facilities are closed," he added

The CEO of Gaming Analytics said that each of the company's customers has increased the resources and time dedicated to data analysis, that is to say, in the development of database cleansing and validation, new analysis and reports, and the implementation of campaigns on social networks or direct marketing in an attempt to act proactively on customer databases. "We are pleasantly surprised."

"We are making use of valuable time to work tirelessly on improving our product so we can provide our clients with the best experience when they are able to resume their activities. Our support commitment is complete as we face the challenges posed by the coronavirus," he concluded.