Aristocrat wins two awards, unveils marketing partnership activations at G2E

Aristocrat was named Land-Based Supplier of the Year at the 6th annual Global Gaming Awards held on Monday at G2E Las Vegas 2019, and Aristocrat’s Buffalo Diamond was named Slot of the Year. Also, the company will unveil a wide array of marketing partnership activations during the show this week.

The Global Gaming Awards are produced by Gambling Insider magazine in association with G2E. The winners were selected by the event’s largest judging panel to date. Prior to G2E, Aristocrat’s EDGE X cabinet and its Mobile nCompass system solution were winners in Casino Journal’s 2019 Most Innovative Gaming Technology Awards.

As for game products, in the 2019 Casino Player readers’ choice awards, Aristocrat’s Lightning Link, Buffalo Grand, and Dragon Link were all named to the Favorite Video Slot list, with Lightning Link taking top honors. Lightning Link was also named top Favorite Bonus Round, where Buffalo Grand was also honored. Additionally, the latter was named as a Favorite Progressive game.

“We never stop creating or innovating for our customers. These awards are fantastic; however, the greater reward comes from the joy of play our players experience in our customers’ casinos,” said Hector Fernandez, President of Americas for Aristocrat. “We are so proud of our employees – the best and most talented in the industry – for creating the world’s leading games, hardware, and system solutions.”

G2E 2019 attendees can experience these innovations and more in Aristocrat’s booth #1133, where the company is unveiling a host of cabinets, Class III games, Class II games, system solutions for operators of all sizes and players of all types, and a wide array of marketing partnership activations.

“Aristocrat is the leader in the gaming industry and delivers product and system solutions to our customers to grow their businesses and entertain their clientele,” Fernandez said. “This year, we’re taking it one step further by extending our marketing arm to our customers to show them ways that they can activate our products to their players in interesting ways.”

Through these activations, G2E 2019 attendees will see in real time how Aristocrat serves as a strategic partner through compelling product launches and has developed unique ways to garner player engagement.

The activations range from interactive product-themed experiences and prize giveaways to unforgettable photo moments for social networking amplification.

Crazy Rich Asians Slot Game Photo Spot. Attendees can experience the ultimate social media moment to celebrate the announcement of Aristocrat’s newest slot title, available on days 1, 2 and 3 during show hours, at booth #1500 at the entrance of Hall A.

Star Trek: The Next Generation Slot Game. Visitors can become a crew member of the U.S.S. Enterprise and obtain a 180-degree loop photo sitting in the Captain’s Chair from the TV show’s Bridge set. Costumed characters add to the ambiance and thrill. It will available on days 1, 2 and 3 during show hours at booth #1133.

Mad Max Fury Road Slot Game. Guests can spin the wheel of post-apocalyptic fun in celebration of the official launch of the Mad Max Fury Road slot title, and win prizes. Available at booth #1133 on Tuesday from 11:00 AM to 11:30 AM and 3:30 PM to 4:00 PM; Wednesday from 11:00 AM to 11:30 AM and 3:30 PM to 4:00 PM.

Dollar Storm. Attendees can spin the wheel to enter the storm to win some cool swag at booth #1133. Days available: Tuesday 10:30 AM to 11:00 AM and 3:00 PM to 3:30 PM; Wednesday 10:30 AM to 11:00 AM and 3:00PM to 3:30PM; Thursday 10:30 AM to 11:00 AM.