Exclusive interview with Martin Spies, CEO of Signs4U B.V

"Our focus for 2018 is to keep Signs4U high-quality standards and unique designs"

Signs 4U will be found at stand N3-422.
2018-01-31
Reading time 1:25 min
In an exclusive interview with Yogonet, CEO Martin Spies provided an insight into the products the company is planning to unleash at the upcoming ICE London tradeshow, as well as the company's performance and future strategies to grow their share in the gaming market.

What can you tell us about the products you're planning to unleash at the trade show?

We will show our complete sign range again this year, from bank end signage to overhead signage with led displays as well as monitors. We also have our full range of Multi Media equipment with us to be able to show our customers all the advantages we have to offer. Our software is able to combine live tv together with the real-time jackpots, and if a customer has a smoking area and wants to be able to announce a cleaning period he is able to announce this automatically on the screens and over the audio system.

Which jurisdictions do you feel currently offer the most potential for gaming growth in Europe?

We are very strong in our home market where we are serving all the established market leaders as well as the new openings in the electronic casino market in the Netherlands. For the rest we are supplying several of the machine suppliers that are sending their complete packages out to the casinos all over Europe. These are from just a simple overhead signage to a complete package from Slot bases to Multi Media, to bank ends, fillers or complete service call systems.

What discussions should drive the 2018 agenda? Where will the focus be?

Our focus for 2018 is to expand our company to be able to serve our customers in time as they are used from our company and to keep our high-quality standards and unique designs. The first 2 quarters we will have our focus on the Asian market, but also we expect a lot this year from the European market.

What is going to be your strategy this year to out-perform competitors and grow your market share?

What we are best at, serving the niche markets in our industry with our unique and high-quality products, with and for our unique customers.

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