The programme will further implementation in Q1 2018

Paysafe's Income Access Partners with MintBet

2017-12-14
Reading time 1:30 min
The Irish sportsbook MintBet has launched their new affiliate programme in partnership with Income Access in the hopes of leveraging the Income Access Network, and connecting the brand to over 25,000 affiliates and support segmented affiliate recruitment and campaign targeting.

MintBet has, since launched earlier in 2017, boasts a range of sports-betting products including both pre-event and in-play betting on football, cricket, rugby union and other sports markets, launched earlier in 2017. The brand consolidated in the market after being granted licenses by the Republic of Ireland’s Gambling Act of 2015 as well as the UK Gambling Commission.

MintBet’s online casino, offered alongside the brand’s core sportsbook, features live-dealer functionality plus jackpots and slots, and will now boast "an enticing player promotion for affiliates", according to the latest press release by the Irish operator. "To celebrate the launch of MintBet’s affiliate programme, the brand has unveiled a free £10 bet every weekend for the sportsbook for new members, while customers depositing at the brand’s online casino enjoy a 100% welcome bonus of up to £200."

The new affiliate programme, managed using the Income Access Network, provides affiliates with a default 20% flat revenue share option, however bespoke deals can be negotiated on a case-by-case basis. Following the soft launch of the programme, further details on bonuses and varied commission schemes such as CPA, hybrid and super referral commissions will be announced in Q1 2018. Originally launched in 2005, the network will connect the brand to over 25,000 affiliates and support segmented affiliate recruitment and campaign targeting.

Thomas McBride, Head of Marketing at MintBet, said: “We’re excited to launch our affiliate programme and leverage the Income Access Network to grow our brand in the UK and Irish markets. We’re 100% dedicated to working with affiliates to support this channel and look forward to building a strong partnership programme in 2018.”

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “Our affiliate network is a key element in our overall product offering. We look forward to supporting the growth of MintBet’s affiliate programme, and seeing the brand’s acquisition evolve and diversify as we update and expand the Income Access Network and our affiliate platform in 2018.”

For more information about the new programme and further updates, please visit https://www.mintbet.com

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