"Sportsbet.io's rebrand will mark a new era in sports betting"

"The bookmaker’s new site is built in conjunction with the best UI/UX experts in the field and incorporates valued customer feedback, as the company looks to offer a consistent, premium mobile-led service to all its users with a complete focus on being fun, fast and fair," asserts Joe McCallum, Director of Sportsbook at the Coingaming Group. "Sportsbet.io, the bitcoin-led sportsbook operated by the Coingaming Group, has rebranded and introduced a new product that will mark a new era in sports betting," McCallum said.

The redeveloped product, officially announced on Monday 12th, offers the same quality and consistency across all channels with special attention to features such as one-click bets, rapid withdrawals, and mobile design.

"Sportsbet.io boasts intuitive navigation enabling an exceptional user experience with high-end personalisation capabilities, giving players fast access to sports and competitions relevant to them - anytime, anywhere and from any device," says McCallum.

Significantly, the all-new Sportsbet.io will be the only bitcoin-led sportsbook to offer its customers a live streaming provision, a prerequisite for any tier one operator. It also hosts more than 1,400 games from leading suppliers such as NetEnt, Quickfire, OneTouch and Thunderkick in its premium casino.

As Sportsbet.io expands, it continues to respond to its customer demand with bespoke language versions of the relaunched site soon to go live in Japanese, Russian and Brazilian Portuguese language options, with more to follow in the coming months.

Another customer-centric feature that will go live soon is altcoin deposits, which make betting on Sportsbet.io available not only to Bitcoin but also Ethereum, Bitcoin Cash, Ripple, Bitcoin Gold and Litecoin users, amongst others.

Joe McCallum, Director of Sportsbook at the Coingaming Group, said: “Sportsbet.io has performed beyond expectations since its launch in 2016, and introducing this revolutionary new product so soon after the first is yet more proof of our commitment to putting the customer at the centre of our universe."

“We have streamlined the site considerably, with significant investment in the user experience and design of a functional and personalised service, which we believe has raised the bar for the sportsbook experience, in keeping with our fun, fast & fair mantra,” says McCallum.

Sportsbet.io will celebrate with the Boost Bonanza campaign, making an array of price boosts available for 10 days from relaunch across various major sports like soccer, basketball and American football. Each player will get the chance to win up to m฿ 100 throughout the campaign.

For more information about Sportsbet.io, please visit https://sportsbet.io.