She played a key role in the development of its affiliate tracking software Omarsys, and has been shortlisted twice for Best Casino Affiliate Manager at the iGaming Business Affiliate Awards.
Previously, Gardiner was an affiliate manager for online sportsbook and casino site YouWin. She has more than eight years’ experience in the igaming industry having held several affiliate management roles.
Gardiner will be responsible for leading and developing the company’s affiliate department, as it prepares to expand the operations of its B2C brands, including Ninja Casino, Kotikasino and Viking Slots.
“Myself and the company share the same ambitions, and it’s an exciting time to join such a fast-growing business. We have a number of interesting projects in the pipeline, so watch this space,” said Gardiner.
“It’s a coup for us to welcome Elaine to the Global Gaming team,” commented Global Gaming CMO Morten Madsen. “She has strong track record and knowledge of the affiliate industry, helping improve the performance of Cherry Affiliates during her spell with the operator, which was a major factor in our decision to appoint her as our new Head of Affiliates.
“This is an investment in our affiliate department and it is just one of the many areas we are developing to support our future growth strategy.”