It means that the French citizens are likely to be able to place online sports bets ahead of the football World Cup this summer. In a statement budget minister François Baroin said he was “convinced this solution will allow us to gradually drain the black-market of online gaming by creating a legal alternative”.
Monopolies La Francaise Des Jeux (FDJ) and Pari-Mutuel Urbain (PMU) have both taken significant measures to enhance both their brands and their product offerings.
FDJ, the French national lottery operator and the second largest lottery operator in the world, acquired LVS last month, the betting software supplier that in January won the contract to deliver fixed-odds sports betting online for FDJ once the French online sports betting market opens.
PMU, the largest horse racing monopoly in Europe, signed a deal for PartyGaming to provide it with an online poker product last month, its second tie with a high-profile egaming operator after November’s agreement for Paddy Power to provide it with fixed-odds risk management and pricing tools.