Lawrence Levy's responsibilities will be taken over by Jens Einhaus and Sonya Nikolova

Ainsworth's incoming CEO to be replaced by two executives at Novomatic

Sonya Nikolova, 43, will be Vice President of Sales for Africa and Asia; and Jens Einhaus, 51, will take on the responsibility for sales in Europe and the Americas.
2019-04-24
Reading time 2:14 min
Levy, currently Novomatic VP of Global Sales, was officially announced as Ainsworth's CEO as of July 1, 2019. Nearly 53 percent of the Australian listed gaming company is owned by Novomatic AG. Jens Einhaus will take over Novomatic sales duties for Europe and the Americas, while Sonya Nikolova will be responsible for Africa and Asia.

Novomatic Vice President of Global Sales, Lawrence Levy, 57, will take on responsibility for Ainsworth Game Technology Ltd. in the position of CEO as of July 1, 2019 —subject to necessary approval from authorities. His current responsibilities will be split in two positions.

“We are proud to announce that Lawrence has been named by the Executive Board of Ainsworth Game Technology's as the new CEO. We are convinced that Lawrence will lead the company back to its path of success of the past,” says Harald Neumann, CEO of Novomatic AG.

Since the beginning of 2018, Novomatic and the listed Australian gaming corporation have had a close connection. Novomatic took over approximately 53 percent of the company, becoming the majority stakeholder of Ainsworth Game Technology. Also, Novomatic is a strategic partner for sales and technology, with the goal of strengthening both companies and increasing market shares. Neumann said: “We will continue to have a great deal of contact with one another in the future and are looking forward to working together with Lawrence.”

Levy has been active in the gaming industry for over 37 years. In 2009, as Novomatic entered the South American market, he became the General Manager of Crown Gaming Peru, responsible for Novomatic Group activities in South and Central America. On February 1, 2017, Levy accepted the position of Vice President of Global Sales at Novomatic. In this role, he focused on the further development and sale of the comprehensive product portfolio, making a significant contribution to the current development of new markets in the Americas, Africa, Asia and Australia.

Jens Einhaus will take on the responsibility for sales in Europe and the Americas, while Sonya Nikolova will be responsible for Africa and Asia.

Einhaus, 51, has been working in the gaming industry for 27 years. He was the Sales Director at Novomatic from 1999 to 2017 and since the beginning of 2018 he works as Vice President of Sales Strategies for Novomatic. “As a gaming technology group that operates across the globe, Novomatic has an excellent reputation within the industry. The job is going to be very interesting. In Europe as well as in the Americas, it will be all about expanding our market shares," he commented.

Nikolova, 43, will be Vice President of Sales for Africa and Asia. Born in Bulgaria, she has more than 20 years of experience in the gaming industry and joined Novomatic in 2016 as Head of Sales for Emerging Markets and the CEE region. “The industry dynamics in Asia and the emerging markets of Africa will definitely shape the future of the global gaming map. These are giant opportunities for expansion and Novomatic is ready to explore them having an extensive portfolio of premier products and innovative solutions. In South Africa we are already the market leader in the gaming industry by a clear margin,” says Nikolova.

Leave your comment
Subscribe to our newsletter
Enter your email to receive the latest news
By entering your email address, you agree to Yogonet's Condiciones de uso and Privacy Policies. You understand Yogonet may use your address to send updates and marketing emails. Use the Unsubscribe link in those emails to opt out at any time.
Unsubscribe
EVENTS CALENDAR