Customers will be able to place bets on major sporting events officially launches its traditional sports betting product

While started with esports titles including League of Legends and Counter-Strike: Global Offensive, it’s now full of options for fans of both traditional sports and esports. 
Reading time 1:45 min now covers esports, sports, and casino games, giving customers a great range of betting and entertainment opportunities around the clock. The new traditional sports betting option allows users to bet on such popular sports as football, basketball, and soccer.

The traditional sports betting available on is already quite extensive. "Even as it launches, it already features 40 sports titles and over 200 popular sporting events for both pre-match and live betting," explained the company in a statement. Customers will be able to use to place bets on major sporting events, including those featuring popular teams like the Los Angeles Lakers and Manchester United, without ever leaving the site.

“Although we remain an esports-focused brand, we fully understand that many of our customers also enjoy more traditional sports as well,” said COO Savak Limbuwala. “In order to deliver on our aim to provide an unrivalled user experience, we are completing our product set with traditional sports betting after having launched with esports and recently having added casino games as well,” commented. 

Launching the traditional sports betting product was no small task. It took almost a year to put it together. But according to Limbuwala, the dedicated team at WIN worked to go above and beyond user expectations. Of course, the process is never fully complete and the team behind is already continuing to improve and iterate on features for the benefit of its customers.

When it comes to future features, will be leaning heavily on customer feedback to decide what’s next for the all-encompassing betting website.’s mission is to give customers exactly what they want rather than what any corporate entity thinks bettors should have. Customers should expect to be given opportunities to provide feedback and suggestions that will continue to shape 

“It is very rewarding to reach this initial launch milestone and while we are all very pleased with what we’ve built here, there is so much more to come, and we look forward to users taking this journey with us,” Limbuwala said.

WIN offers four main products. is an esports media platform featuring editorial content, a database with thousands of player and team entries, and live scores and schedules that allow users to track the latest competitions in real-time. The second is Winners League, a competitive league structure that is based on the FACEIT platform. The third is, a sportsbook built from the ground up specifically for esports and its native audience. Finally there is, a leading affiliate network featuring customizable tools to help bettors find the best sports books for them.

Leave your comment:
Subscribe to our newsletter
Enter your email to receive the latest news