Fubo Sportsbook has been named an Authorized Gaming Operator of NASCAR, the company announced on Thursday. The upcoming sportsbook from Fubo Gaming, a subsidiary of sports-first TV streaming platform fuboTV, will work together with NASCAR “to provide racing fans with a unique and engaging wagering experience,” the operator said in a press release.
This marks Fubo Sportsbook’s first partnership in auto racing, and its third major marketing deal in the professional sports industry, following partnerships with the New York Jets (NFL) and Cleveland Cavaliers (NBA).
“We’re eager to partner with NASCAR, a league with a rich history and passionate followers,” said Sam Rattner, chief operating officer of Fubo Gaming. “As an Authorized Gaming Operator, we look forward to building engaging sports betting experiences for new and existing racing fans.”
The sportsbook will be promoted as an Authorized Gaming Operator of the league through a multi-channel marketing campaign, bolstered by at-track assets, in-app use of NASCAR-owned track, series and event marks and logos, in addition to the distribution of assets across NASCAR’s digital and social platforms and events.
“Fubo Sportsbook provides us with an opportunity to further expand NASCAR’s reach through a unique sports betting experience,” said Joseph Solosky, managing director of sports betting, NASCAR. “Fubo Sportsbook’s innovative approach to sports wagering brings a more exciting experience for our audience as they’re able to interact with the sport in new ways.”
Fubo Sportsbook is expected to launch in the fourth quarter of 2021. It aims at being “a next-generation mobile sportsbook” purpose-built to meet sports fans’ growing demand for interactivity. It is set to enhance the betting experience through the “Watching Now” feature, “an industry-first integration of sports wagering and live streaming” with fuboTV.
Fubo Sportsbook has been designed, according to a press release, as a “holistic, hyper-personalized betting experience” that reflects what users are watching on fuboTV, combining data from both the betting and streaming platforms to offer an improved service.
Leveraging fuboTV’s first-party user behavior data allows the company to better understand consumers’ viewing preferences and thus recommend relevant bets. By this, Fubo Sportsbook’s goal is to “turn passive viewers into active, engaged participants.”
In addition to its licenses and market access agreements in Arizona via Ak-Chin Indian Community and Iowa via Casino Queen, Fubo Gaming has also obtained market access agreements for Fubo Sportsbook in Pennsylvania via The Cordish Companies as well as Indiana and New Jersey via Caesars Entertainment Inc.