The New York Jets announced Wednesday a multi-year partnership with Fubo Sportsbook, the first NFL team agreement for the forthcoming betting platform expected to launch in the fourth quarter of 2021.
By having entered this partnership, Fubo will become an Official Sports Betting partner of the club. The agreement will see the creation of the Fubo Sportsbook Lounge at MetLife Stadium for Jets home games, “set to debut during the 2021-22 NFL season,” according to a press release.
The Fubo Sportsbook Lounge will be the first authorized, mobile sports betting lounge in the stadium. In addition, Fubo Sportsbook will become the presenting partner of the Jets Mobile App and is the team’s first legal sports betting (LSB) partner to leverage the Jet’s new advertising data partnership with Sportradar.
“This partnership with Fubo Sportsbook is another major step for the New York Jets in our journey to prioritize engagement with our fan base, including the enhancement of their overall stadium experience on game day,” said Jeff Fernandez, Jets Vice President, Business Development + Ventures.
At approximately 7,000 square feet, the sportsbook lounge will be open for Jets fans to enjoy “the look and feel of casino-style sportsbook” with betting odds integration, as well as incentives and special bonus offers provided by Fubo Sportsbook.
Moreover, fans will also be able to watch every game from around the NFL in the lounge, as well as conducting live mobile wagering via the Fubo Sportsbook app, all while enjoying “an incredible view of the Jets action” on the field from the lounge’s outdoor patio.
“We are excited to be their partner in offering this community a truly unique sports betting and entertainment experience,” said Scott Butera, president of Fubo Gaming, on the importance of the sportsbook’s first sponsorship of a professional sports team.
Jets Mobile App users will also receive access to special Fubo Sportsbook offers, as well as game day incentives tied to the lounge. Fubo Sportsbook customers will also be rewarded with access to unique hospitality, including VIP pregame sideline experiences.
Additionally, Fubo Sportsbook intends to utilize the new programmatic ad network created for the Jets utilizing Sportradar’s programmatic activation platform.
“The Fubo Sportsbook is designed to meet the increased demand for interactivity by integrating real-time sports streaming with personalized wagering experiences,” added Butera. “The Fubo Sportsbook will also have the ability to leverage first-party data to understand viewing preferences and provide relevant bet recommendations.”
The sports wagering subsidiary of TV streaming platform fuboTV has been securing licenses to launch operations in states with legalized betting, including Arizona and Iowa. Once live, Fubo’s mobile sportsbook is set to enhance betting experience through the “Watching Now” feature, an industry-first integration of sports wagering and live streaming.