The product, which has a mobile-first approach, will be launched in the majority of the Group’s markets ahead of the Euros. It has been developed for Unibet customers only.
BetShare has been built up from the top-down, allowing each and every one of Unibet’s markets to localize the tool as they see fit. Within the tool, players will have access to four customization features: Backgrounds, Emojis, Text, and Paint.
The tool can be found in the Sports My Bets section with plans to further enhance accessibility. There are no restrictions in place regarding the type of bets that can be shared. All the backgrounds will contain Responsible Gambling messaging to ensure players are reminded to gamble responsibly.
Erik Bäcklund, Chief Product Officer, Kindred Group commented in a press release: “Unibet is the first major sports betting brand to bring a sharing tool of this kind to the market. The advantage of our players becoming content creators has become a fascinating topic of discussion at Kindred. Our players are increasingly looking to share experiences and bets in our ever-expanding digital landscape and we are glad to be able to offer them this tool right ahead of the Euros.”
Johannes Nijboer, Head of Sportbook business development, Kindred Group added: “The Background feature allows players to select and choose from up to eight different background visuals and we have developed our own suite of emojis that players can add to give the betslip a light touch. Text can be used to add written language and Unibet’s customers can scribble and highlight with Paint. This is truly an innovative and exciting tool. We are rolling it out continuously and the acknowledgment so far has been fantastic. However, the product development journey does not stop here. We are incredibly excited to continue the development process with our players and to ultimately craft a tool that sets Unibet apart."