ally's Corporation today announced that it has entered the mobile sports betting market with the beta launch of its mobile sportsbook, Bally Bet, in Colorado. Bally Bet, which will offer a variety of unique and innovative features to sports betting fans across the Centennial State, was developed by Bet.Works – a premier, U.S. regulated sportsbook technology platform being acquired by Bally's. The beta launch, which will be accompanied by limited marketing, will focus on the deployment, testing and refinement of the Bally Bet app and its content. Bally's intends to incorporate enhancements to the Bally Bet app over the coming weeks.
David Wang, Founder and CEO of Bet.Works, who will become the CEO of Bally's Interactive once Bally's closes its acquisition of Bet.Works, said, "Bally Bet is the culmination of a tremendous amount of hard work by both the Bally's and Bet.Works teams, and represents a key component of Bally's long-term growth and diversification strategy. Today's launch is just the beginning of what Bally's has in store for the mobile sportsbook market."
Bally Bet will include, among other things, betting options for all of the biggest sports, exclusive in-app parlay games and integrated social features. In addition, Bally Bet users will be able to earn points betting on sports that they can redeem for gaming, dining, retail and other amenities at Bally's Golden Gates, Golden Gulch and Mardi Gras casinos located in Black Hawk, CO, and at all of Bally's casinos nationwide once the company's new rewards program is unveiled this summer.
Adi Dhandhania, Senior Vice President, Strategy and Interactive, for Bally's Corporation, said, "We are excited to provide sports fans across Colorado with a new and innovative way to engage with their favorite sports and teams, and are confident that the Bally Bet sportsbook will provide those fans with the same unique and first-in-class experience that our loyal gaming customers have come to expect from our three Colorado casinos. By integrating Bally Bet with Bally Rewards, we will provide sports and gaming enthusiasts with an unmatched betting experience."