Blueprint secures BetMGM Ontario exclusivity for Game of Thrones slot

Blueprint Gaming has strengthened the rollout of its debut Game of Thrones slot by securing a multi-month exclusivity agreement with BetMGM in Ontario.

Following a launch performance across initial markets, the slot is now available exclusively to BetMGM players in Ontario ahead of its planned release in targeted US states later this summer.  

Developed in partnership with Warner Bros. Discovery Global Experiences, Game of Thrones represents one of Blueprint's most high-profile branded releases to date. The game draws on elements of the popular HBO series, "translating its rich world into a feature-driven slot experience designed for modern audiences," according to the provider.

At the core of the gameplay is Blueprint's Money Collect mechanic, which evolves as players progress. Beginning with the Night's Watch Collect feature, players unlock the sigils of Westeros' most powerful houses – House Stark, House Baratheon, House Lannister, and House Targaryen – each introducing distinct modifiers that enhance prize collection and gameplay depth. 

Additional layers of engagement are delivered through wildfire-inspired modifiers and house-powered features. This combination of recognisable IP and mechanics has already driven engagement across markets, positioning the title as a standout performer within Blueprint's portfolio, said the company.

The Ontario-first rollout with BetMGM reflects a targeted approach to market entry, leveraging operator partnerships to build momentum ahead of wider North American expansion, Blueprint added. By aligning with one of the region's leading platforms, the provider said that it is ensuring the title reaches a highly engaged player base at a pivotal stage in its lifecycle. 

Charlie Jacka, Head of Product at Blueprint Gaming, said: "Bringing Game of Thrones to life in a slot format is an exciting milestone for us, and one we've approached with a clear focus on authenticity and depth.

"The combination of our Money Collect mechanics with such an iconic world allows us to deliver a layered experience that evolves as players progress. Partnering with BetMGM to launch first in Ontario is a fantastic opportunity to introduce this title to a highly engaged audience." 

Oliver Bartlett, Senior Vice President of Gaming at BetMGM, said: "Game of Thrones is a cultural phenomenon. Players come to BetMGM Casino for the best in entertainment, and Blueprint Gaming delivers an immersive slot that goes beyond the spin of a reel - it puts them right in the heart of Westeros."